01/20/2026 | Press release | Distributed by Public on 01/20/2026 08:01
Greatness attracts greatness.
That message is woven into the fabric of the latest collection from Jordan Brand and Levi's, two brands embraced by subcultures around the world: artists, athletes, activists, musicians, skaters and dreamers.
The longtime partners' new collection explores the intersection of craftsmanship and sport culture through a full range of footwear and apparel that bridge the denim heritage of Levi's with Jordan Brand's basketball legacy and streetwear influence.
At the center of the collection is the Jordan Brand x Levi's Air Jordan 3, reimagined through four unique colorways that celebrate distinct communities and moments - complete with classic Jumpman and Levi's branding, including the Levi's Red Tab at the heel. The details:
The exclusive footwear expressions are joined by a fresh apparel collection that fuses athletic codes with denim heritage across nine statement styles and everyday essentials. The specifics:
Completing the collection are a black baggy jean that builds on the Levi's 578 block with an extended inseam, amplifying the stack when worn with the Air Jordan 3; a baggy short that offer a generous fit with deep pleats in 12-ounce rinsed indigo denim; and a denim cap featuring Air Jordan embroidery, a Red Tab at the brim, antique brass Nike Air hardware and a brown leather cinch.
"Jordan Brand and Levi's are more than just icons in fashion and sport - they are cultural leaders who have continually set the standard for creativity and self-expression," says Nico Fearn, Jordan Brand GM of Energy. "As two of the most globally recognized American heritage brands, our history together speaks to the power of authentic partnership and innovation. From our beginnings, both brands have obsessed creating quality products that stand up to the demands of the daily hustle. Together, this partnership honors our shared legacy while turning the page, inviting new generations to redefine what it means to be original, what it means to be great."
The collection comes to life through a campaign, styled by Cam Hicks, that features legendary filmmaker Spike Lee; artist Rio Amor; skater Josh Velez; and bucket drummer Jay Wright, whose father, Larry Wright, featured in the original Levi's "Button Your Fly" ad.
"Reimagining the Air Jordan 3, one of the most iconic silhouettes in sneaker history, through a Levi's lens allowed us to create something that celebrates both brands' deep connection to so many subcultures," says Leo Gamboa, VP, Collaborations, Levi's. "From the denim construction to the varsity jacket that nods to MJ's Bulls legacy, every piece in this collection represents the shared greatness that's woven into both Levi's and Jordan - greatness that's been embraced for generations."
The Jordan Brand x Levi's Air Jordan 3 Year of the Horse colorway launches January 24 exclusively in China before becoming available January 30 in Japan and Korea. The Black and Rigid colorways release alongside the full apparel collection February 5 exclusively in San Francisco for Super Bowl LX, and the LA Exclusive colorway becomes available February 13 during NBA All-Star Weekend in Los Angeles.
The full Jordan Brand x Levi's collection will be available February 20 at levi.com, the Levi's App, SNKRS, and select Levi's and Jordan Brand stores globally. Early access for Levi's Red Tab members will be available for each release via draw entry, and purchasers will be selected at random.