Alaska Air Group releases 2025 Impact Report and establishes new, unified 2030 impact goals for Alaska Airlines, Hawaiian Airlines and Horizon Air

Summary

Across Alaska Airlines, Hawaiian Airlines and Horizon Air, our people have always understood that flying carries a responsibility - to the communities that rely on us, to the places that shape us and to the guests who trust us with their journeys. As we become a more global airline group, our responsibility grows too. Our unified 2030 impact goals build on the incredible progress of our teams and drive us to operate more sustainably and continue to uplift the communities we serve."

In 2025, the 30,000-plus team members of Alaska, Hawaiian and Horizon welcomed over 58 million guests on more than 543,000 flights. Together, Alaska and Hawaiian also carried more than 157 tons of cargo.

Performance toward 2025 impact goals

Amidst rapid growth and operational integration, Alaska achieved meaningful progress and obtained insight that enabled sustained momentum toward 2025 goals.

Safety

• Employees continued to view safety as a top priority, reflected in a 5% increase in safety reporting over the five-year period. The growing strength of Alaska's safety culture has been bolstered by initiatives such as "Ready, Safe, Go!" and annual "Safety Days." The combined organization remains committed to its goal of increasing reporting by 10%.

• Emergency preparedness remained a consistent focus through regular crisis response drills, prioritizing the combined company's readiness amid global expansion.

Environment

• Alaska remained the most fuel-efficient U.S. premium airline, saving more than 9.3 million gallons in 2025 through initiatives across the operation, from single-engine taxing to route optimizing AI tools. It also reduced ground service equipment (GSE) fleet emissions average by nearly 50% from 2020 levels through electrification investments.

• The carrier met its goals related to water stewardship and local sourcing, while its efforts toward waste reduction, recycling and inflight packaging remain underway as it navigates unique challenges of driving operational change at a global scale.

• Sustainable aviation fuel (SAF) is seen as a key pathway for aviation's decarbonized future. In 2025, Alaska Air Group purchased nearly 11 million gallons of SAF - a 52% increase from 2024 - and more than 100,000 guests have contributed to SAF adoption since 2023, demonstrating increased interest in lower-carbon travel and growing momentum for one of aviation's most important long-term climate solutions.

• The combined company continues to invest in new lower-carbon technologies, including next-generation airframe designs, cost reducing SAF engineering and hybrid-electrified aircraft. Alaska Airlines is partnering with blended wing aircraft leader Jet Zero, and SAF producer Twelve - which is creating jet fuel from carbon dioxide, water and renewable energy - and exploring hybrid-electric propulsion technology with Ampaire.
  

People and communities

• Alaska and Horizon unified its Business Resource Groups (BRGs) with Hawaiian's Employee Resource Groups, strengthening 13 empowered, employee-led communities and connecting more than 5,000 engaged team members across the combined organization.

• The company maintained a strong, competitive workforce, with over 87% of employees in full-time roles with attractive benefits and salaries.

• Alaska continued its investment in the aviation industry's future workforce by supporting 237,000-plus youth through career pathway programs across the regions it serves.

• Alaska and Hawaiian introduced its shared philanthropic arm, the Alaska Airlines | Hawaiian Airlines Foundation to directly support environmental and community-focused nonprofits throughout the 49th and 50th U.S. states via project-specific grants.

• Community engagement and partnerships were deepened by more than 45,000 employee volunteer hours for community causes, along with more than $19 million in cash and in-kind giving to organizations across the company's network.

Governance

• Investments in privacy, cybersecurity, responsible public policy engagement and business resilience strengthened the foundation supporting our people, operations and stakeholders.

• Strong governance also helped navigate a period of significant transformation, reinforcing the value of investing in the systems, processes and safeguards that support long-term growth.

Introducing 2030 impact goals: A unified path forward

For more than 90 years, Alaska and Hawaiian have shared a mission to connect communities, support economic growth, innovate and care for the places they serve. As the combined organization brings its unique brands of hospitality to more of the world, it will be guided by shared 2030 impact goals designed to accelerate progress and reflect its continued responsibility to guests, employees, communities and investors.