Growing the Future: Match-A-Million Campaign to Enhance FirstFutures

PINEHURST, N.C. - The Foundation of FirstHealth is launching a new "Match-A-Million" campaign to raise funds for FirstFutures, a collaborative effort by FirstHealth of the Carolinas and The Foundation of FirstHealth to recruit and train the health care staff and providers of the future.

Beginning Sept. 2, 2025, through Sept. 2, 2026, donations through the campaign will be matched, up to $1 million.

"The beauty of the matching campaign is that each gift has twice the impact, and it highlights that together we can transform the future of health care in our region," stated Dana L. Casson, CFRE, president of The Foundation of FirstHealth. "The generosity of our community has always been the driving force behind our success, and this matching campaign is a chance to see that generosity go even further."

Launched in 2024, FirstFutures is reimagining how future health care providers explore educational opportunities as they grow, functioning as a career pipeline for students.

Who Can Apply for FirstFutures Sponsorships

Through FirstFutures sponsorship application, students will be selected to receive funding for their education in nursing, allied health or any other trade or program at one of the local community colleges that matches with a FirstHealth employment opportunity.

"FirstFutures is about more than funding education, it's about creating opportunities, inspiring careers and building the next generation of caregivers," added Casson. "Together, we can ensure that FirstHealth remains a strong, nationally recognized health system, ready to serve for years to come."

To learn more, https://www.FirstHealth.org/MatchAMillion or call (910) 695-7500.

About The Foundation of FirstHealth

The Foundation inspires our communities to become involved by highlighting the story and impact of FirstHealth of the Carolinas. We conduct programs to raise funds for world-class care facilities, equipment, clinical services, patient support and hospitality services, as well as professional development for our clinical staff. We enable grateful patients and families to "give back" for others in recognition of the care they have received. The Foundation also helps plan and carry out initiatives that will sustain FirstHealth's ability to meet the changing health care needs of the region.

About FirstHealth of the Carolinas

FirstHealth of the Carolinas is a private, not-for-profit health care network headquartered in Pinehurst, NC. Its 6,100 employees serve 15 counties in the mid-Carolinas. Licensed for four hospitals with 610 beds, FirstHealth demonstrates a commitment to treating the whole patient and providing quality health care for the entire community - especially those in need. FirstHealth's organizational culture is guided by its Core Purpose and Core Values and is committed to patient safety, quality and performance excellence.