AI-First Approach Helps Land Insight Among the Forbes Best Employers for Tech Workers

Insight is more than a great place to work. It's one of the best places to work in IT, according to Forbes and Statista, which ranked us No. 280 on their 2025 list of America's Best Employers for Tech Workers.

The recognition affirms Insight's role as a forward-thinking, AI-first Solutions Integrator, where technical experts thrive in a culture of experimentation, continuous learning, and real-world impact. Forbes also recently named us one of Arizona's best employers across all sectors - distinctions that reflect our commitment to innovation and technical excellence. Not to mention a fresh approach: empowering our teammates to embrace new technologies like AI first, then applying what we learn to benefit our clients.

These opportunities include our AI Flight Academy, a training program we recently launched to help our teammates stay ahead of the curve in applying agentic and generative AI through use cases that improve our processes and productivity. The goal is to future-proof skills through curated learning paths, hands-on workshops, and real work challenges.

Teammate engagement has been incredible; but that's par for the course in a culture built on innovation.

Walking the AI Talk

We don't just talk about AI at Insight. We build with it, test it, and deploy it across real business scenarios. Our AI-first strategy is grounded in practical transformation, guided by three core principles: prioritize meaningful value, foster collective understanding, and ignite personal and professional growth.

Here are a few ways we've brought this to life …

• Distinguished Technologists: This program celebrates the expertise of Insight's 6,400+ technical professionals worldwide, recognizing those who lead complex IT initiatives - from cloud optimization to AI infrastructure adoption - with innovation, precision, and strategic vision.
• Vibe coding: Embracing the trend of AI-assisted software development, teammates can expand their skills through introductory and intermediate learning sessions and by being paired with mentors at Insight with more coding experience.
• Citizen development: We ask our teammates to address real-life use cases using low-code/no-code tools. Tools like InsightGPT, one of the first tailored gen AI solutions to be adopted by a global enterprise, have driven gains across marketing, HR, legal, and sales. We've tracked nearly 500 AI use cases, and teammate-generated ideas have led to big improvements - like eliminating small delays across tens of thousands of orders annually, or automating the generation of contracts, SOWs, and legal documents to reduce development time by up to 50% (a capability we're now patenting).
• Horizon AI: In symmetry with the AI Flight Academy and citizen development, we've established this new central hub for all our AI agents and applications. As we've expanded our suite of AI tools beyond InsightGPT, this platform galvanizes the full toolkit at our teammates' disposal, including a prompt optimizer, AskHR and AskGTM chatbots, and OneCall Sales Assist to help sales representatives stay on top of client needs.
• Innovate@Insight: Our unique program turns those great ideas into intellectual property. So far, it has led to 60 patents issued to our teammates by the U.S. Patent and Trademark Office. These innovations span AI-powered infrastructure optimization, predictive analytics, and document automation, and they're now embedded into the solutions we deliver to clients.

Our Lessons Learned, Your Solutions

A compelling bridge between internal innovation and client transformation is our network of Research & Innovation Hubs.

These hubs serve as launchpads for prototyping, AI infrastructure testing, partner-led labs, and curated client demos. They provide our clients with secure, governed environments to experiment with emerging technologies, test pilot uses and validate performance metrics. Our AI-first mindset becomes real-world impact here - enabling us to build, test, and refine the very solutions we bring to market.

This approach has already yielded powerful results. For example, Australia's leading pet care retailer, Petbarn, partnered with Insight and Microsoft to launch PetAI, a generative AI-powered assistant designed to deliver personalized pet care advice and product recommendations. Built using Microsoft Azure OpenAI Service, Azure AI Search, and Azure App Service, PetAI draws on Greencross Pet Wellness Company's veterinary expertise and proprietary product knowledge to help pet owners manage their pets' health and wellbeing. Integrated into Petbarn's website and mobile app, the assistant provides a seamless, expert-guided experience across digital touchpoints - enhancing customer engagement while streamlining support operations.

Likewise, Boyne Resorts - one of North America's largest mountain resort companies - partnered with Insight to modernize its data infrastructure and unlock real-time analytics. By consolidating data from 13 resorts into a unified cloud platform, Boyne gained actionable insights into guest preferences, operations, and revenue streams. This transformation empowered Boyne to deliver more personalized experiences, optimize resource allocation, and sharpen its competitive edge.

These stories aren't exceptions - they're reflections of a broader reality at Insight. Our AI-first culture isn't confined to internal transformation. It's a proving ground.

Every client deployment, every patent filed through Innovate@Insight, every use case logged by Horizon - they all serve a greater purpose. They sharpen our capabilities, deepen our understanding, and accelerate our ability to deliver solutions that matter. Because at Insight, innovation doesn't stop at the edge of our organization. It flows outward into the hands of our clients, into the heart of their challenges, and into the future we're building together.

Learn more about why we think Insight is a great place to be for tech workers:

• Explore our 2025 Corporate Citizenship Report
• See the Forbes rankings

Rob Green

Chief Digital Officer, Insight

Rob Green became Chief Digital Officer in December 2023, overseeing Insight's customer-facing digital engagement platforms, including eCommerce and Managed Services. He joined Insight as senior vice president of Digital Transformation in August 2021, focusing on enhancing the online digital experience. Previously, Green held a leadership role at Amazon, where he launched and scaled Amazon Business and developed its public sector strategy, and he spent over 20 years at Oracle in various leadership positions. Currently, he drives modernization efforts for Insight's IT infrastructure and emphasizes client-centric solutions to help clients adopt Insight Intelligent Technology Solutions™.