Jordan Brand and Brasil Football Federation Forge a Partnership Rooted in Greatness

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Jordan Brand and Brasil Football Federation Forge a Partnership Rooted in Greatness

• March 12, 2026
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What to know

• Two icons of global sport are coming together to deliver a new expression of football culture, creativity and greatness by unveiling the Jordan Brand x Brasil away kit, which the Seleção will rock on the world stage this summer.
• The launch of the kit and a complementary streetwear collection mark the first time Jordan Brand has partnered with a football federation, strengthening the brand's cultural connection to the game and its fans around the world.
• The bold kit incorporates premium Jordan Brand design, authentic Brasil football inspiration and pinnacle Nike Aero-FIT innovation.
• The Jordan Brand x Brasil Pro Pack and streetwear collection will be available on global digital channels, including jordan.com, at 9 pm BST (8 pm EST) on March 12, and beginning at 8 am BST (7 am EST) on March 13 at global brick and mortar stores.
  

Jordan Brand and the Brasilian Football Federation (CBF) are unveiling a landmark partnership that brings the Jumpman to a football federation kit for the first time, marking a defining moment for the brand's growing presence in the global game.

Debuting alongside an exclusive streetwear collection that remixes Brasil's iconic colors with distinct Jordan Brand style, the federation's away kit is designed to strike fear on first sight and is crafted with pinnacle Aero-FIT innovation - reflecting the power of two legendary forces coming together to transcend the game.

At its core, the partnership is rooted in shared values. Jordan Brand has always lived at the intersection of sport and culture, and football - the world's most powerful cultural expression - sits at the heart of that ambition. Brasil, a nation synonymous with pride and passion, is the most fitting partner for Jordan Brand to bring its ethos, edge and relentless pursuit of greatness to the most spectacular stage in the sport.

"Today, Jordan ignites something truly extraordinary. Partnering with the Brasilian Football Federation is more than a collaboration; it's a celebration of greatness, creativity and the electric energy of global football, with Brasil at its vibrant core," says Sarah Mensah, President, Jordan Brand. "Wherever you find greatness, confidence and the pulse of competition, Jordan thrives. This isn't simply a meeting of worlds, it's a dynamic fusion where performance and expression propel each other forward.

"Together, we're redefining what it means to be anchored in competitive greatness, listening closely to athletes and culture, and letting their spirit fuel our journey. The world is watching, and we're just getting started."

Jordan Brand's Brasil away kit brings an apex mentality to the pitch, taking inspiration from the tones, patterns and prints of Brasil's fastest and most formidable predators. Awash in the yellow and blue traditional to Brasil football uniforms, the kit also incorporates Jordan Brand's iconic elephant print, creating a unique on-pitch expression that melds two distinct cultures of greatness.

"For every kid in Brasil who dreams with a ball at their feet, this partnership means something huge," says Vini Jr., Brasil National Team footballer. "Jordan Brand and our Seleção coming together is more than football - it's culture, joy and greatness united. When the Jumpman stands next to our colors, it shows the world the creativity, passion and energy that make Brasil special. This inspires us, the new generation, to play with flair, freedom and pride every time we step on the pitch."

This bold, bespoke design comes to life in a kit created with Aero-FIT performance cooling technology, which enables maximum breathability for peak performance on the pitch. Made from 100 percent textile waste, the premium expression of Nike cooling innovation is engineered to move more air between skin and fabric using distinctive elliptical mesh zones that make airflow more visible and intuitive, helping players stay dry when the game heats up.

Completing the Jordan Brand x Brasil Pro Pack is a suite of Aero-FIT training apparel and the Tiempo Maestro football boot - both designed to pair seamlessly with what is set to become football's most feared away kit. Crafted to control the pitch, the Tiempo Maestro reinforces Jordan Brand's commitment to performance at the highest level, featuring the Jumpman logo and an elephant print that matches Brasil's new away kit while recalling Jordan Brand's storied design legacy.

"The signing of CBF, Nike's first football superpower, back in 1996 was a defining moment for our company, signaling that Nike had officially arrived in football. In many ways, their joyous, fearless and brilliant style of play would set the tone of Nike Football, a spirit that remains today," says Elliott Hill, President & CEO, NIKE Inc.

"This new collaboration is an exciting moment for NIKE, Inc., as it showcases the power of our sport offense in action. By uniting the strengths of two of our iconic brands on the world stage, we are not only pushing boundaries in performance and style but also adding a new dimension to our presence in football. This partnership doesn't just reinforce Nike's leadership in sport - it redefines it."

The partnership extends beyond the pitch, encouraging fans to show their support for Brasil and the beautiful game by repping the Seleção and Jumpman across 35 streetwear staples.

Serving as a homage to the intense fandom of football's greatest nation, the collection is built for the away end, the sidelines of neighborhood pitches, and everywhere in between. Streetwear kits, two-tone hoodies, mesh diamond shorts and oversize tracksuits carry forward Brasil's iconic colors in classic Jumpman style. The collection's bold energy extends to T-shirts, pants, jersey dresses and accessories, ensuring supporters can make their presence felt - anytime, anywhere. It's directly inspired by Brasil's fans: their passion, their energy and how they make wearing the team's colors their own.

The streetwear collection also includes four classic footwear silhouettes restyled for Brasil supporters and football fans around the world: the Air Jordan 1 Low, Jordan Brand Ultra, Jordan Brand Trunner and an exclusive expression of the Nike Tiempo Gato futsal shoe.

The collaboration also reflects the unique edge Jordan Brand brings to football and its ability to push the sport into new spaces by leading with individuals and communities grounded in culture and emblematic of greatness.

"This launch symbolizes the union between two global references that share boldness, innovation and a passion for sport," says Samir Xaud, President, CBF. "Seeing the Jumpman on our uniform reinforces the cultural power of Brasilian football and Brasil's ability to inspire the world. We are proud of this moment and confident that this mantle will represent the energy and greatness of our National Team, both on and off the field."

The Jordan Brand x Brasil Pro Pack and streetwear collection will be available on global digital channels, including jordan.com, at 9 pm BST (8 pm EST) on March 12, and beginning at 8 am BST (7 am EST) on March 13 at global brick and mortar stores. The Brasil National Team home kit will be unveiled soon.