PRSSA Teams Up with Peacock for Bateman Case Study Competition

NEW YORK, Sept. 24, 2026 - The Public Relations Student Society of America (PRSSA), the foremost organization for students interested in public relations and communications, announced its partnership with Peacock of the 2027 Bateman Case Study Competition.

Each year, student members of PRSSA compete in the Bateman Case Study Competition, researching, planning and implementing a comprehensive public relations campaign. The Competition was established as a national case study through which students can apply the strategic thinking, creativity and analytical skills required to solve real-world public relations challenges.

The 2027 Competition will focus on Peacock, the streaming home of NBCUniversal's celebrated television and film content. Students will be challenged to develop and execute a comprehensive public relations campaign designed to amplify brand awareness of Peacock's programming lineup, engage college students and campus communities with Peacock programming.

Campaigns may combine overarching promotion of the culture-defining Peacock platform with targeted tactics supporting specific, pre-approved titles.

Students will execute their campaigns in early 2027, with winners selected before the conclusion of the 2026-27 academic year. Entries will be evaluated by communications professionals, academics and PRSSA advisers.

Established in 1973, the Competition was renamed in 1983 to honor the late J. Carroll Bateman, APR, a past president of PRSA who was instrumental in the founding of PRSSA.

For more information, please visit the PRSSA website. The project brief and additional details will be available soon.

About PRSSA

The Public Relations Student Society of America is the foremost organization for students interested in public relations and communications. Since 1967, PRSSA has served hundreds of thousands of student members through professional development opportunities, educational resources, scholarships and mentorship programs designed to prepare students for successful careers in communications. PRSSA is active on college and university campuses across the United States, as well as in Argentina, Colombia, Mexico, Peru and Puerto Rico. For more information, visit prssa.org. Stay connected with PRSSA by following @PRSSA.Official on Instagram for the latest student-focused news, opportunities and updates.

About Peacock

Peacock is the streaming home of NBCUniversal, one of the world's leading media and entertainment companies. Fans can stream thousands of hours of culture-defining entertainment, sports and news, including current seasons of NBC and Bravo series, such as the "Law & Order" and "Real Housewives" franchises; exclusive and critically acclaimed Originals; blockbuster and award-winning recent films from Universal Pictures, DreamWorks Animation, Illumination, and Focus Features; America's premier live sports and events, including the Olympic and Paralympic Games, the NFL, Premier League, the NBA, the WNBA and the MLB; live daily news; and an expansive library of beloved films and TV shows, including "The Office" and over 50 years of "Saturday Night Live." Built on powerful technology, Peacock is an engaging entertainment destination with interactive, innovative features that bring NBCUniversal's fan-favorite content to life at home and on the go. Visit PeacockTV.com to learn more.

About PRSA

PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Mexico, Peru and Puerto Rico. Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Signature events include the Anvil Awards and ICON, the profession's premier annual conference for communications professionals and students. For more information, visit www.prsa.org.

# # #

Media Contact:
Linda Beltran, APR

[email protected]