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Foreign, Commonwealth & Development Office

10/24/2025 | Press release | Distributed by Public on 10/24/2025 08:06

Misperceptions and product choice: evidence from a randomised trial in Zambia

Abstract

The authors apply unsupervised machine learning to the inventories of 2000 shops in Lusaka, Zambia, to identify clusters of similar retailers and flag a "target" product, one stocked by some but not all shops in a cluster.

This paper is part of the Private Enterprise Development in Low-Income Countries (PEDL) programme.

Citation

Bai J and others. 'Misperceptions and product choice: evidence from a randomised trial in Zambia' PEDL Working Paper, 2025

Links

Misperceptions and product choice: evidence from a randomised trial in Zambia

Foreign, Commonwealth & Development Office published this content on October 24, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 24, 2025 at 14:06 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]