South Africa is expanding its role in the global blueberry market, supported by favorable production conditions and strategic market positioning. Blueberry production in South Africa has grown to 38,900 metric tons (MT) in marketing year (MY) 2025/26. Blueberry consumption in South Africa is growing, but production continues to be export focused. In MY 2024/25, South Africa exported 22,605 MT of blueberries, a 6.7 percent increase from the previous season. While the United States recently gained access to the South African blueberry market and could see some exports, the strongest opportunities remain in propagating materials.