Marcus Theatres Blasts to Highest Grossing Five-Day Easter Weekend

MILWAUKEE--(BUSINESS WIRE)-- Led by the box office success of The Super Mario Galaxy Movie and the continued performance of a diverse slate of films, Marcus Theatres^®, the nation's fourth largest theatre circuit and a division of Marcus Corporation (NYSE: MCS) leapt to the highest grossing total revenue five-day Easter holiday weekend in company history.

While Mario fans continue to scream "let's-a go" to the movies, they are joined by moviegoers across ages and demographics who are racing to theatres to see an exciting and varied lineup of films, including Project Hail Mary, Hoppers, Scream 7, and GOAT, all of which are performing well among Marcus Theatres' moviegoers.

Both new and longtime fans of the Super Mario franchise turned out in smashing numbers at Marcus Theatres and Movie Tavern^® locations across 17 states for the highly anticipated sequel in the video game-inspired series. Highlights at Marcus Theatres over the Easter holiday weekend include:

• Highest grossing total revenue five-day Easter holiday weekend
• Best opening weekend for a film so far in 2026
• Highest merchandise sales ever
• Highest combined concession, merchandise, and F&B sales for both the three-day and five-day Easter Weekend since 2019

"The Super Mario Galaxy Movie delivered on every level, from a visually immersive experience that left moviegoers on the edge of their seats to the hidden clues, secret references, and power ups that Mario fans know and love," said Greg Marcus, chief executive officer of Marcus Corporation. "This fun movie builds on the strong box office performance already under way in 2026 and fuels momentum for the all-star lineup to come, giving moviegoers exactly what they want: time and memories together at the theatre."

The Super Mario Galaxy Movie is shaping up to be one of the most successful films of 2026, with a superstar cast, epic storyline, and dazzling visuals that transport fans to outer space for a new adventure. The sequel follows in the footsteps of the 2023 blockbuster, The Super Mario Bros. Movie, which was the highest-grossing video game adaptation of all-time.

A moment like this goes beyond the big screen. Marcus Theatres is powering up the intergalactic adventure with limited edition merchandise and one-of-a-kind experiences, like the Super Mario Galaxy Star Power Party that was held during opening weekend. The mushroom-boosting parties invited Super Mario fans at nearly all Marcus Theatres and Movie Tavern locations to celebrate the film with themed activities and collectibles like the viral mini popcorn cauldron (Guinness World Records holder for "smallest commercially available popcorn container"), dress as their favorite character and enjoy photo opportunities before and after the screening. In addition, Marcus Theatres is offering Yoshi and Luma LED popcorn buckets, Luma blind bag plush keychains as well as special edition large The Super Mario Galaxy Movie cups, all while supplies last.

The Super Mario Galaxy Movie kicks off what is shaping up to be a strong spring and summer of exciting releases including Michael (April 24), The Devil Wears Prada 2 (May 1), Star Wars: The Mandalorian and Grogu (May 22), Masters of the Universe (June 5), Scary Movie (June 12), Toy Story 5 (June 19), Supergirl (June 26), Minions & Monsters (July 1), Moana (July 10), The Odyssey (July 17), Spider-Man: Brand New Day (July 31) and Coyote vs. Acme (August 28).

Throughout the year, Marcus Theatres gives moviegoers multiple ways to boost their experience through special events and promotions, as well as membership in the Marcus Movie Club, which takes moviegoing to a new level with perks such as one free movie credit every month, concession and ticket discounts, and more.

Tickets and showtimes for all Marcus Theatres and Movie Tavern locations can be found at marcustheatres.com and the Marcus Theatres mobile app.

About Marcus Theatres

Marcus Theatres^®, a division of Marcus Corporation, is the fourth-largest theatre circuit in the United States and currently owns or operates 985 screens at 78 locations in 17 states under the Marcus Theatres, Movie Tavern^® by Marcus and BistroPlex^® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook, X, Instagram, and TikTok.

About Marcus Corporation

Headquartered in Milwaukee, Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its hospitality division, Marcus^® Hotels & Resorts, owns and/or manages 17 hotels, resorts and other properties in eight states. For more information, please visit the company's website at www.marcuscorp.com.