Automating creative to unlock scale

In just two weeks, we've seen AI-generated interactives ramp up to account for a significant share of total HTML spend - and this only continues to increase. Here's what advertisers had to say:

"These AI-generated interactives are absolutely stunning and amazing."

"I liked the AI interactives! I'd love to have more of those…it would be really helpful if Axon could provide specific interactives for each sale that we have throughout the year."

"I think these are very strong…if we can get assets like this in high volume automatically, we could really scale the creatives in our campaigns quickly."

"I am really enjoying how advanced AppLovin has been in leveraging AI to fast-track performance for advertisers, something that the other platforms are lagging in."

The structural impact is clear. Advertisers no longer need to learn a bespoke format, design assets manually, or coordinate external creative resources. They can generate performant interactives simply by opting in.

This removes friction and increases creative volume simultaneously.

What comes next

This is the first phase. Our immediate priority is to make AI-generated interactives widely available:

Further, we are expanding capabilities in two directions:

We have already begun limited testing of fully automated video generation, producing videos up to 60 seconds for select advertisers. Early results are encouraging, with some generated assets emerging as top performers.

We anticipate expanding automated video generation to a broader group of advertisers in early Q2.

For our gaming partners, who run some of the largest and most sophisticated campaigns on Axon, we're also building toward automated playable ad creation. That format matters enormously to this segment, and automation can unlock real scale there too.

The principle

We take ease of use seriously.

The more we reduce friction, the more advertisers can focus on growth rather than production constraints.

Our long-term vision is straightforward: any business, regardless of size, should be able to access high-quality creative and compete effectively on Axon.

Automated creative generation is a major step toward that goal.