Salesforce Named a Leader in 2026 Gartner Magic QuadrantTM for Digital Commerce for the 11th Consecutive Year

Salesforce today announced it was positioned as a Leader in the 2026 Gartner® Magic Quadrant™ for Digital Commerce, marking the 11th consecutive year the company has been recognized for its vision and execution in the space. Salesforce was positioned furthest to the right within the quadrant on Completeness of Vision.

Commerce Cloud is a leading digital commerce platform for B2C and B2B companies, built to grow revenue, lower total cost of ownership, and achieve faster time-to-value in the new agentic era of commerce. With enterprise-grade scale, global reach, and a comprehensive agent strategy for shoppers, buyers, and merchandisers, it helps brands sell wherever their customers are.

Why it matters: The digital storefront no longer has a monopoly on product discovery. Instead of relying solely on brand sites, consumers are actively discovering and buying through agentic channels like ChatGPT and Gemini. According to the State of Commerce Report, reliance on AI assistants as the initial shopping stop surged 200% year-over-year, a behavioral shift that is already spilling over into brand sites, where 41% of shoppers now expect and use conversational, natural-language search.

These rapidly evolving expectations underscore the critical need for an infrastructure built specifically for the agentic era. Commerce Cloud empowers B2B and B2C brands to capture demand across every conversational touchpoint, surface, and channel through three core differentiators:

• Agentic commerce: Agents work across the entire journey for shoppers, buyers, and merchants. Carter, the Shopper Agent, guides customers and buyers from discovery to checkout, and Agentic Commerce Search understands shoppers in their own words and personalizes results to each one. The Merchandising Agent and Agentic Order Management streamline the work behind the scenes. With Cimulate's AI discovery technology and support for open protocols like MCP and the Universal Commerce Protocol, brands can extend these experiences into AI channels like Gemini.
• Global reach: Commerce Cloud is built to take brands into new markets quickly. It has localization for languages, currencies, and regional storefronts built in, along with central control over every site and a network of global systems integrators, specialist agencies, and AppExchange partners to support multi-country launches.
• Built for peak demand: Commerce Cloud handles the highest-traffic moments in commerce, giving B2C, B2B, and multibrand businesses the reliability and performance to grow without worrying about infrastructure.

Salesforce perspective: "Commerce is moving from clicks to conversations, and brands need a platform built for how customers will buy next. With Carter, our Shopper Agent, guiding customers from discovery to checkout, and Agentic Commerce Search helping them find the right product in their own words, Commerce Cloud is built for that shift. Combined with the enterprise scale and global reach our customers rely on, it helps B2C and B2B brands sell wherever their customers are, including AI-powered channels." - Nitin Mangtani, EVP & GM, Commerce Cloud

Innovation in action:

• Salesforce recently announced several new innovations at Dreamforce, including Carter, the Shopper Agent; Agentic Order Management; the Merchandising Agent; B2B Multicart Editing and Storefront Next. Over the past year, Salesforce also acquired Cimulate to expand its commerce and AI portfolio.
• Salesforce also announced support for the Universal Commerce Protocol (UCP), which will allow retailers on Commerce Cloud to enable checkout on Google, including the Gemini app and AI Mode in Google Search, while remaining the merchant of record.

Additional information:

• Read the 2026 Gartner® Magic Quadrant™ for Digital Commerce report
• Learn more about Commerce Cloud
• Discover the latest Agentforce Commerce innovations

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Gartner and Magic Quadrant are a trademark of Gartner, Inc., and/or its affiliates. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.