Lunendonk Study 2026

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Valtech once again recognized as a market leader for Digital Experience Services in Germany

November 5, 2026

The 2026 Lünendonk study confirms Valtech's position among the market leaders and highlights the growing importance of AI, data and customer journey orchestration.

According to the latest 2026 Lünendonk® study, The Market for Digital Experience Services in Germany, Valtech is once again recognized as one of the leading providers of Digital Experience Services. In the 2026 Lünendonk portfolio, Valtech continues to be positioned in the market leader category.

The study shows that the market for Digital Experience Services is undergoing significant change. Companies no longer need individual platforms, campaigns or digital frontends alone. They increasingly require integrated delivery models that bring together strategy, experience, technology, data, AI and operations. Lünendonk particularly highlights Valtech's strong execution capabilities, deep technology expertise and positioning around the industrialization and operationalization of AI.

Our renewed recognition as a market leader confirms our strategic direction. Digital Experience is no longer created at individual touchpoints, but through the interaction of experience, technology, data, AI and operational impact, said David Toma, Vice President Strategy & Consulting DACH at Valtech. For companies, the priority now is to activate their existing digital foundations and translate untapped value potential into measurable business value.

Through the Valtech Agent Factory, Valtech helps companies adapt specialized AI agents to their existing processes, systems and requirements, and integrate them into real business workflows. Valtech One, Content OS and Octain complement this offering with further AI accelerators for connecting existing systems and workflows, as well as for content production, analytics and predictive modeling. The focus is not on launching another isolated AI pilot, but on measurably improving customer journeys, content processes, commerce and platform operations.

The next stage of Digital Experience is not a single tool or an isolated AI use case. What will matter is who can orchestrate customer experiences across systems, teams and AI, and create value faster as a result.

- David Toma, Vice President Strategy & Consulting DACH

About Valtech

Valtech is the global leader in Experience Innovation. At the intersection of data, AI, creativity and technology, Valtech develops intelligent and personalized solutions that drive growth and enable new forms of customer relationships. The company employs 6,000 people across 24 countries and works with leading brands including L'Oréal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander and the BBC.

Press contact

Valtech GmbH
Lina Zarate
Immermannstraße 45
40210 Düsseldorf Germany
Email: [email protected]