Your Quick Guide to Customer Zero at Dreamforce

Your Quick Guide to Customer Zero at Dreamforce

Want to see how we became an agentic enterprise, with real-world results from Agentforce? Here's what you need to know - and where you need to be.

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Since last year's Dreamforce, we've built an agentic enterprise and we're seeing tangible results now, such as over 1.5 million support requests handled through Agentforce. Join us at this year's event to learn directly from our engineers, developers, business users, and experts who helped us achieve these results - so you can do the same at your company.

At Dreamforce - October 14-16 in San Francisco - you'll see the results we've achieved as Customer Zero using our own products. Much of the Customer Zero content at Dreamforce is presented by our internal IT team, who will share the lessons we learned and guide you through the process of becoming an agentic enterprise.

You won't want to miss the Salesforce on Salesforce Keynote: 5 Lessons of Our Agentic Enterprise, presented by Executive Vice President & Chief Digital Officer Joe Inzerillo and Senior Vice President of Customer Success Bernard Slowey.

This session - which will also be livestreamed on Salesforce+ - features the internal leaders behind this transformation, detailing the process and the lessons we learned while becoming an agentic enterprise.

At our keynote, you'll learn:

• How we re-imagined our entire business - from the ground up - and empowered every team to transform into an agentic enterprise, all in our first year.
• The specific results we've seen, powered by Agentforce, and how you can achieve them too.
• The five critical lessons we learned that will help you avoid costly mistakes and accelerate your journey to becoming an agentic enterprise.

Whether you're just getting started or looking for ways your company can get the most out of your AI investment, Salesforce on Salesforce sessions will help you take the guesswork out of successfully implementing and adopting this technology.

Where to find Salesforce on Salesforce at Dreamforce

In the Campground at Moscone North, the Salesforce on Salesforce area is at the entrance to Agentic City, across from the Salesforce+ Live Broadcast zone. Here, you can get a hands-on look at how we use our products as Customer Zero to become an agentic enterprise.

With a wide variety of 40 unique Salesforce on Salesforce sessions as well as 9 demo booths, you can explore our top AI use cases, showing how we deploy Agentforce internally.

5 sessions you won't want to miss

While all of our sessions - led by the internal teams that built Agentforce - are incredibly valuable, here are 5 you'll want to make sure are on your agenda. Browse the full list of Salesforce on Salesforce sessions here or see it in Agenda Builder.

Salesforce on Salesforce Keynote: 5 Lessons of Our Agentic Enterprise

When: Thursday, Oct. 16 - 10:30 a.m. - 11:20 a.m. PDT
Where: Moscone West, L3, Keynote - Room 3001

Our Customer Zero journey with Agentforce drove real-world results - saving over $100 million and fueling growth. We'll share 5 key lessons we learned, helping you become an agentic enterprise, too.

How Salesforce is Transforming Sales with Agentforce

When: Wednesday, Oct. 15 - 11:30 a.m. - 11:50 a.m. PDT
Where: Moscone North, LL, Campground, SF on SF Theater

Learn how Salesforce helps boost sales productivity with Agentforce. Learn about our Agentforce deployment playbook, how we measure success and ROI, learnings and best practices.

How Salesforce Drives 2-3x Pipeline with Data Cloud & AI

When: Thursday, Oct. 16 - 9:30 a.m. - 9:50 a.m. PDT
Where: Moscone North, LL, Campground, SF on SF Theater

Discover how Dreamforce turned flat 2024 registrations into record-breaking pipeline with Data Cloud and Agentforce - then doubled down in 2025 to fill every seat with the right attendees.

How Salesforce Uses Slack Agents to Scale Internal Support

When: Thursday, Oct. 16 - 12:00 p.m. - 12:20 p.m. PDT
Where: Moscone North, LL, Campground, SF on SF Theater

Go behind the scenes to see how Salesforce uses Agentforce in Slack to automate thousands of tickets, speed up support, and drive real productivity gains across the business.

How Salesforce Delivers Self-Service Support

When: Thursday, Oct. 16 - 12:30 p.m. - 12:50 p.m. PDT
Where: Moscone North, LL, Campground, SF on SF Theater

See how Salesforce uses Agentforce, Service Cloud, and Slack to deliver 24/7 self-service, boost agent productivity, and support over 200,000 customers with fast, trusted AI-powered support.

Can't join us in San Francisco? You can still follow along and watch on Salesforce+, where we'll stream sessions from Dreamforce.

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I'm a writer and editor based in Las Vegas, currently coaching writers and strengthening SEO as a Senior Editor at Salesforce. I've contributed to Adweek, the Las Vegas Review-Journal, the San Diego Union-Tribune, the East Bay Times, and many more outlets.