ASUS Computer International Inc.
09/12/2025 | Press release | Distributed by Public on 09/12/2025 03:15
ASUS to Unveil ProArt Displays, PC Solutions, and More at IBC 2025
KEY POINTS Unrivaled visual brilliance: Experience the future of home cinema with the 162-inch 4K HDR micro-LED PQ09 and 4K 240Hz OLED PA27USD with 12G SDI AI-enhanced creativity: From laptop to mini-PCs, power creative workflows with cutting-edge NPUs, AI GPUs, and exclusive ASUS AI tools Master creative workflow: Flagship ASUS Copilot+ PC for creators combines new ASUS Lumina Pro OLED touchscreen with up to NVIDIA® GeForce RTX™ 5090 Laptop GPU Custom creator workstations: Seamlessly combine ProArt motherboards, graphics cards, and workstations to build robust and reliable systems Effortless collaboration and efficiency: Discover blazing-fast WiFi 7, ultra-reliable 10GbE, and innovative mobile setups to enable fast, secure sharing AMSTERDAM, NL, September 12, 2025 - ASUS today unveiled its latest lineup of creator-focused innovations at IBC 2025, combining superb visual fidelity, advanced AI acceleration, and efficient connectivity for today's demanding workloads, allowing creators, innovative studios, and fast-paced production environments to leverage leading-edge technology. Visitors to the ASUS booth, at Hall 11 #B34, can experience first-hand the full ASUS ProArt ecosystem and more - including the 162-inch ProArt Cinema PQ09U micro-LED display, the 240Hz ProArt Display OLED PA27USD with 12G SDI, and the powerful yet compact ProArt P16 laptop with up to NVIDIA® GeForce RTX™ 5090 Laptop GPU and ASUS Lumina Pro OLED touchscreen - one of the industry's most advanced OLED displays, tailored for professional creators. Powerful creator solutions, such as the ProArt X870E-Creator WiFi motherboard, ProArt GeForce RTX™ 5080 graphics card, and ultra-efficient ASUS NUC 15 Pro+ deliver scalable performance for creators across diverse creative disciplines and industries. The ASUS IBC 2025 booth also highlights seamless production workflows with next-generation WiFi 7 and 10GbE networking. The ASUS booth will also host an all-new ProArt Masters' Talk event, where leading industry voices will explore the future of AI-enhanced creativity and modern workflows, as well as share their professional experiences and expert insights. ASUS ProArt Displays: Innovation at its finest Color accuracy is essential for studios, filmmakers, and content creators. At IBC, ASUS ProArt Displays will demonstrate panel innovations tailored to real-world workflows - from on-set monitoring to post-production, from home creations to studio-level productions. With stunning color accuracy, rich HDR visuals, and flexible connectivity, there's a ProArt Display to elevate every stage of the creative journey - not to mention delivering unrivalled immersion for entertainment. ASUS ProArt OLED PA27USD: Stunning Contrast from Production to Post For creators seeking a QD-OLED display primed for professional-grade performance, ASUS offers the new ProArt Display OLED PA27USD. This 27-inch 4K UHD monitor delivers beautifully saturated and accurate colors with 99% coverage of the DCI-P3 color gamut. It is factory pre-calibrated to achieve an average Delta E value of less than one for world-leading color accuracy. ProArt Hardware Calibration technology provides color-accuracy optimization and color profile write-back. ProArt Display OLED PA27USD creates exceptional HDR experiences with true, inky blacks, 1000 nits of peak brightness, and true 10-bit color depth. This display supports multiple HDR metadata formats, including HDR-10 and HLG, and works seamlessly with Calman and Light Illusion ColourSpace CMS professional hardware calibration software. Connectivity options, including 12G SDI, Dual Thunderbolt™ 4 with up to 96W power delivery and daisy-chaining, HDMI ports, and a built-in USB hub, offer creators versatile options for connecting their full workstation, from production to post-production. The ProArt Display OLED PA27USD's versatile stand makes it easy to deploy this large monitor in any scenario. Two different stand options allow users to set the display at just the right position for workflow and comfort. A wraparound hood reduces on-screen reflections from nearby light sources, enabling users to work with confidence even when in a studio with nearby bright lights or working outdoors. ASUS ProArt Cinema PQ09U: Redefine Your Visual Horizon For creators and broadcasters who need an uncompromising large-screen solution, the ASUS ProArt Cinema PQ09U is the latest addition to the ProArt Cinema micro-LED display lineup. This vast 162-inch 4K UHD HDR monitor features advanced panel technologies, ultrasmall 0.93mm pixel pitch, 1200 nits peak brightness, high 1,000,000:1 contrast ratio, and 97% DCI-P3 color gamut. Compared to conventional micro-LED displays with a 1.2 or 1.5mm pixel pitch, ProArt Cinema PQ09 delivers smoother and more vibrant visuals, making it the perfect large-screen display for home cinema, broadcasting, or other uses. ASUS ProArt Display PA16USV: 12G-SDI 4K@60Hz Without Compression On-set production demands flexibility without sacrificing precision. The ASUS ProArt Display PA16USV is the latest addition to the ASUS SDI monitor lineup. This 15.6-inch 4K monitor features 282ppi and supports 12G SDI connectivity. An adjustable kickstand, two tripod sockets, and VESA wall-mount compatibility make it the ideal monitor for production or post-production work. During IBC 2025, PA16USV will be showcased in live demos in various on-set workflows, including direct monitoring, focus pulling, and DIT cart use. ASUS ProArt motherboards & graphics cards: Everything needed for maximum productivity ASUS ProArt motherboards and graphics cards are designed for creators who demand both performance and elegance. The ProArt X870E-Creator WiFi delivers massive bandwidth and connectivity with PCIe 5.0, multiple M.2 slots, 10Gb and 2.5Gb Ethernet, and WiFi 7. It also features AI Cache Boost, exclusive to ASUS AMD 800/600 series motherboards with Ryzen™ 9000 CPUs, which optimizes CPU cache and memory for up to 29% faster local LLM performance - ideal for accelerating AI and content creation workflows. The ProArt Z890-Creator WiFi, meanwhile, provides dual PCIe 5.0 x16 slots, Thunderbolt 5, robust DDR5 support, and high-speed networking via 10Gb and 2.5Gb Ethernet and WiFi 7. Complementing these motherboards, ASUS ProArt GeForce RTX 50 graphics cards combine a minimalist design with powerful computing performance in a compact 2.5-slot form, delivering the stability and horsepower creators need to handle demanding projects with ease. A USB Type-C® port enhances versatility for content creation workflows, while a wood-patterned laminate trim and low-key Aura-lit logo help deliver a refined aesthetic. Powered by ASUS PC builds: Powerful for Creators. ASUS is empowering content creators and professionals with the latest Powered by ASUS (PBA) PC builds, in collaboration with SI partners ALTERNATE & Azerty, SCAN, and Renderboxes. These high-performance systems combine the reliability and innovation of ASUS ProArt components, offering unparalleled performance for demanding creative workflows. As well as seeing these PBA builds up close, attendees can try MuseTree, the ASUS AI image generation software, and experience first-hand the power of the application. Two of the PBA builds feature the latest ProArt chassis of the ProArt PA602 Retro Brown and ProArt PA401 Beige. ASUS ProArt PC cases: Superb Cooling, Timeless Design Engineered for optimal airflow and enhanced cooling, ProArt cases are a dream for creative professionals seeking focused workflows and versatility. Meanwhile, a minimalist design ensures creators can work with fewer distractions. The ProArt PA602 Wood Edition Retro Brown showcases a crafted wooden design, embodying a unique style while promoting sustainable elegance with environmental certification from the Forest Stewardship Council® (FSC®). With a front panel designed for maximum air intake, a thick pre-installed 140mm rear fan, two 200mm front fans, an integrated fan hub, and support for a 420mm radiator, it delivers top-tier performance right out of the box. It is also available in a modern black version. The ProArt PA401 Wood Edition Beige brings a modern aesthetic to the premium wood material, making it a perfect fit for PC setups and home décor while meeting the diverse lifestyle and functional needs of content creators' workspaces. ASUS Pro WS motherboard and desktop: Power to perform ASUS Pro WS motherboards and ExpertCenter Pro desktops deliver the performance and reliability professionals need for AI, 3D rendering, and data-intensive workflows. The Pro WS TRX50-SAGE WIFI A powers demanding tasks with up to 96-core Ryzen™ Threadripper™ PRO CPUs, 1TB ECC DDR5 memory, and multi-GPU scalability, while ultrafast PCIe 5.0 storage, 10Gb Ethernet, and WiFi 7 ensure seamless data throughput. For compact yet robust workstation performance, the ExpertCenter Pro ET500I W8 combines Intel® Core™ Ultra processors, ISV certification, high-end graphics support, and enterprise IT management, providing a secure, scalable, and future-ready platform for modern creators. ASUS ProArt Laptops: Master Your Creative Workflow ProArt laptops feature studio-grade, AI-ready performance; wide-gamut, color-accurate displays; and ASUS-exclusive creator apps that supercharge workflows - making them the perfect sleek, lightweight creator companion both in and out of the studio. ASUS ProArt P16 Unleash your creative potential with ProArt P16, the ultimate creator laptop built for studio and on-the-go production. Powered by the AMD Ryzen™ AI 9 HX 370 processor with an XDNA™ NPU(up to 50 TOPS) and now available with the NVIDIA® GeForce RTX™ 5090 Laptop GPU, it delivers unmatched performance. ProArt P16 also features the new ASUS Lumina Pro OLED touchscreen - the best display in an ASUS laptop to date - offering stunning color accuracy, visual clarity, seamless motion, and eye care for exceptional visuals. With Copilot+ PC capabilities, NVIDIA® RTX AI acceleration, and exclusive ASUS AI tools like StoryCube and MuseTree, ProArt P16 empowers users to create smarter, faster, and more intuitively than ever. This performance-packed beast allows users to conquer even the most demanding workflows with ease. The launch of the NVIDIA® RTX™ 50 Series Laptop GPUs marks a breakthrough moment for video editing by accelerating 10-bit 4:2:2 video workflows, with superior multi-track 4K/8K playback, faster export speeds, and enhanced stability for high-res, multi-layer content, faster AI effects processing, and more VRAM. For Windows video creators, this is a true milestone. Workflows that once required a high-end workstation can now be accomplished anywhere - from high-speed image generation to AI-enhanced video editing and HDR finishing. The RTX™ 50 Series not only improves performance; it redefines what is possible in mobile video creation. The new ASUS Lumina Pro OLED, one of the industry's most advanced OLED displays tailored for professional creators, offers unmatched clarity with richer colors, more brightness, deeper contrast, seamless motion, and eye care features to deliver the best-in-class visual experience. Factory-calibrated to achieve Delta E < 1 color accuracy, it ensures on-screen visuals remain true to the original creative intent, supporting consistency across screens, prints, and platforms. With more than 3x the peak brightness of previous ProArt models (up to 1,600 nits HDR peak brightness) and a VESA DisplayHDR True Black 1000 certification, visuals remain clear and vibrant in any lighting condition, allowing confident work from sunny outdoor spaces to dark studios. An upgraded 120Hz refresh rate and variable refresh rate (VRR) technology ensure ultra-smooth motion and crisp frame transitions - ideal for video editing, animation, and game design. Built with visual comfort in mind, the anti-reflection coating reduces light reflection by 65%i, improving visibility and minimizing eye strain during long sessions. It is also Pantone® Validated, Dolby Vision certified, and TÜV Rheinland certified for eye care. ProArt P16 is the flagship ASUS Copilot+ PC, combining exclusive, locally-driven AI experiences with cutting-edge NVIDIA® RTX™ AI acceleration to power high-speed image generation, AI-enhanced video editing, and AI-driven 3D design - ensuring faster workflows and smoother results. The ASUS-exclusive StoryCube and MuseTree apps give users a creative edge. StoryCube is a smart, convenient, and powerful digital asset-management tool with AI assistance for scene categorization and clip generation, allowing users to effortlessly manage and export the contents of their file library. Additionally, MuseTree transforms inspiration into imagery from text-based drafts and ideas, which are intelligently stored and always managed for easy access and organization - giving users the freedom to work smarter, faster, and more intuitively than ever. With the ProArt P16's up to NVIDIA® GeForce RTX™ 5090 Laptop GPU, MuseTree achieves significant improvements in AI-generated images by leveraging local processing power. ASUS NUC and Mini PC: Unleash AI creativity. Sized to fit. ASUS NUCs and Mini PCs deliver powerful performance in a space-saving design. With extensive I/O, support for multiple 4K displays, advanced graphics, and flexible expandability, they're built to handle light video editing, 3D rendering, and AI-enhanced design workflows - anywhere your creativity takes you. ASUS Ascent GX10 The ASUS Ascent GX10 is a compact desktop AI supercomputer designed to revolutionize AI development and research. It achieves this through seamless integration and deployment, powered by the NVIDIA GB10 Grace Blackwell Superchip and NVIDIA DGX™ Spark. This supercomputer boasts extreme AI performance, delivering 1 petaflop of AI performance and 128GB of memory, enabling the fine-tuning of models up to 200 billion parameters. For developers, ASUS Ascent GX10 delivers full-stack compatibility. For creators, it enables offloading of graphics-intensive or AI-powered video editing tasks to the ASUS Ascent GX10 through its versatile I/O ports. The scalable architecture features NVIDIA NVLink™-C2C for ultrafast CPU-GPU memory communication and NVIDIA ConnectX-7 networking, supporting dual GX10 system stacking for superior scalability and performance. ASUS NUC 15 Pro The ASUS NUC 15 Pro is an AI-enabled mini PC powered by Intel Core Ultra processors (Series 2) and designed to be the best compact choice for the AI-driven future. Equipped with Intel Core Ultra processors (Series 2), it delivers up to 99 Platform TOPS and an 18% boost in performance compared to the previous generation. It supports up to 96GB of dual-channel DDR5-6400 memory, ensuring seamless multitasking and handling of high-speed workloads. The mini PC also features Intel Arc™ Graphics for AI acceleration and stunning visual performance. ASUS NUC 15 Pro+ Powered by Intel Core Ultra Processors (Series 2), the ASUS NUC 15 Pro+ offers up to 99 Platform TOPS and an 18% increase in performance compared to the previous generation, ensuring seamless operations. Its advanced thermal design guarantees ultra-quiet cooling, with a 1.2x reduction in noise for a more refined user experience. Intel Wi-Fi 7 and Bluetooth® 5.4 provide up to 2.4x faster speeds and reliable, seamless connectivity. All of this is housed in a sleek 0.7L chassis that allows for tool-free upgrades, combining elegance with effortless customization. ASUS ExpertCenter PN54 The ASUS ExpertCenter PN54 is a compact Copilot+ PC powered by AMD Ryzen™ AI 7 350 processors, engineered to deliver blazing speeds and seamless connectivity. With six USB ports, quad 4K display support, and Wi-Fi 7, it's perfectly suited for everyday computing needs. It unleashes pure power with AMD Ryzen AI 300 Series Processors, designed for powerful and efficient multitasking. Experience next-level AI with a cutting-edge XDNA2 NPU offering up to 50 TOPS, providing 5x faster AI performance than previous generations. Offering stunning visuals with AMD Radeon™ 800M Graphics, delivering breathtaking detail across up to four 4K displays. Effortless interaction with AI is facilitated through a fingerprint reader for Windows Hello, built-in speakers, and a microphone for voice command support. ROG NUC (2025) The ROG NUC (2025) delivers blazing visual performance that expands gaming horizons while providing the crisp, vibrant graphics demanded by creative professionals. At its core is the Intel® Core™ Ultra 9 Series 2 processor, paired with up to an NVIDIA® GeForce RTX™ 5080 Laptop GPU for lightning-fast speed and responsiveness. NVIDIA ® DLSS 4 powers AI-enhanced visuals with reduced latency, all viewable across up to five 4K displays. To sustain peak performance, the QuietFlow cooling system combines a triple-fan setup with a dual-vapor-chamber design, keeping operation whisper-quiet. Rounding it out is next-gen connectivity with Intel® Killer™ Wi-Fi 7 and Bluetooth® 5.4 for seamless, ultra-fast wireless performance. ASUS Networking: Seamless connections. Limitless creativity. ASUS Networking solutions deliver the speed, stability, and security that creative workflows demand. Built for high-bandwidth production environments, they enable smooth collaboration, fast asset transfers, and reliable connectivity across wireless and wired setups. Scalable to suit projects of any size, ASUS Networking is the trusted backbone that keeps creators connected from capture to final delivery. ASUS ProArt Creator Router 7 PRT-BE59 The ProArt Creator Router 7 PRT-BE59 delivers next-gen Wi-Fi 7 with dual-band speeds up to 5,000Mbps for fast, stable connectivity in demanding studio workflows. High-speed 2.5G WAN and LAN ports, plus 3x1G LAN ports, ensure versatile wired performance, while the ProArt Router Control Center and AiMesh support provide intuitive management and seamless, scalable coverage. ASUS ProArt Creator Switch 10S PQG-U1080 The ProArt Creator Switch 10S PQG-U1080 delivers high-performance, plug-and-play networking for professional studios and creative teams. It offers up to 40Gbps of total capacity, including 8x 2.5G and 2x 10G SFP+ ports. This allows fast, reliable transfers for massive files, 8K video streams, and real-time collaboration. Flexible and scalable connectivity ensures seamless integration into any creative workflow. The ASUS booth presents a live demonstration of a seamless, end-to-end file transfer workflow tailored for creators. In this setup, the RT-BE58 Go travel router and 5G-GO mobile network device are used to represent a mobile setup, demonstrating how captured footage can be instantly and securely sent back to the studio via VPN. On the studio side, the ProArt Creator Router 7 PRT-BE59 provides fast and stable Wi-Fi 7 wireless connectivity, while the ProArt Creator Switch 10S PQG-U1080 supports 10Gb wired networking, enabling smooth large file transfers and real-time editing. This complete demo illustrates how ASUS networking solutions enable fast, reliable collaboration between in-the-field work and production. ASUS ProArt Masters' Talks topics On September 13-14 at the IBC 2025, a variety of experienced creative professionals will share their perspectives on the industry in a series of ProArt Masters' Talks. Kevin Shaw, President of the Colorist Society and a Co-Founder of iColorist Kevin Shaw is a highly respected colorist, consultant, and instructor, bringing four decades of expertise in color grading for films, TV, commercials, and music videos. He has worked in over 45 countries and has taught at film schools in the UK, Germany, Australia, the USA, Tallinn, and Serbia, as well as for organizations like Apple, Amazon, BBC, CBS, Dolby, Netflix, and Sky. Richard Rogers, CEO of Renderboxes Limited Richard will discuss scalable hardware configurations, especially with the RTX 50 series, for various tiers of creative projects. Leon Barnard, Senior Trainer, Team 2 Films Leon will share his experience on how ProArt PCs empower creators, boosting performance and unlocking new possibilities. Chris Verhoef, Filmmaker Filmmaker and content creator, Chris, will share hands-on tips, creative setups, and behind-the-scenes information. Chris is a part of the INDIE Filmmakers team, the world's biggest independent filmmakers' platform with over 1M followers, which helps and inspires creators to level up their craft. Brett Danton, Director and DOP Brett is an award-winning director and DOP, and formerly a high-end advertising photographer for global brands. Now a recognized leader in virtual production, he speaks on behalf of companies and judges tech use in production. Described by NVIDIA as 'the virtual DOP, with a hands-on approach, knowing the software, and often building the scenes.' He also consults with a major media company to redefine the way production is made in the organization, using virtual production. ProArt Masters' Talks Timetable Saturday 13th September, 2025 Sunday 14thSeptember, 2025 10:00 - 10:30 Everything You Need to Know About HDR Speaker: Kevin Shaw, President and Co-founder, Colorist Society, Mission, iColorist, Finalcolor 14:00 - 14:30 Panel Discussion: Hardware Considerations for Creative AI Applications Speaker: Richard Rogers, CEO, Renderboxes Limited Leon Barnard, Senior Trainer, Team 2 Films Why a True OLED Reference Monitor Matters? Speaker: Chris Verhoef, Filmmaker, INDIE Filmmakers 15:00 - 15:30 6K resolve on the move workflows and path-traced 3D creation with ProArt Laptop Speaker: Brett Danton, Technologist & Director of Photography PRESS CONTACTS Anthony Spence Manager of PR, Systems Business Group [email protected] Samir Mehta Senior Public Relations Specialist [email protected] NOTES TO EDITORS ProArt IBC 2025 Landing Page: https://www.asus.com/proart/proartevents/ibc/ ASUS Business website: https://www.asus.com/business/ ASUS LinkedIn: https://www.linkedin.com/company/asus/posts/ ASUS Business LinkedIn: https://www.linkedin.com/showcase/asus-business/ ASUS Pressroom: https://press.asus.com ASUS Global Facebook: https://www.facebook.com/asus ASUS Global X (Twitter): https://www.x.com/asus About ASUS ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today's technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune's World's Most Admired Companies.
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