Burson appoints Magin Trewhella as Head of Brand, Sport & Entertainment UK

LONDON, 11 June 2026 - Burson today announced the appointment of Magin Trewhella as UK Head of Brand, Sport & Entertainment. The move comes as the agency continues to evolve its consumer offer for a communications landscape increasingly shaped by the role of culture and creativity in building long term reputation.

In his new role, Trewhella will lead the UK's Brand, Sport & Entertainment practice, with clients including adidas, Spotify, Bose, Activision, Warburtons, TK Maxx, Shark Ninja, Carlsberg and Novo Nordisk, focused on helping clients connect more meaningfully through integrated communications, influence and creative storytelling.

Trewhella brings over 20 years of experience to the role, and joins Burson from within the wider Burson Group, having most recently held the position of Managing Director at Axicom UK. Prior to this, he spent seven years as Co-CEO at multi-award-winning creative comms agency John Doe during a period of transformational growth, leading on culture-first work for clients including Guinness, Instagram, Red Bull and Tesco Mobile. He has also spent time in-house, with a five-year stint at Pernod Ricard, leading on brand strategy and execution for brands including Jameson, Beefeater, Martell Cognac and Chivas Regal, and began his career in music PR. This breadth of experience has helped shape a point of view rooted in the belief that reputation today for consumer brands is increasingly built through cultural participation.

"Magin brings a powerful mix of client judgement, creative instinct and leadership experience," said Simon Redfern, CEO of Burson UK. "He understands what brands need from agencies now: work that earns attention, builds reputation and is both magical and surprising. I'm delighted to welcome him to Burson."

Magin Trewhella, incoming Head of Brand, Sport & Entertainment said, "The intersection of brands and culture presents a huge opportunity for modern communications. Audiences are more fragmented, culture moves faster, and brands can't rely on visibility alone to build reputation and relevance. The brands that succeed today are the ones that understand how to participate meaningfully in culture - with deeper audience understanding, stronger creative, and communications designed for whatever environments deliver the greatest influence.

"What excites me about Burson is the opportunity to combine cultural thinking, creativity and reputation expertise at genuine scale. The techstack, influencer capabilities, data & intelligence, and the sheer breadth and depth of talent are incredible. There's an opportunity here to shape a consumer practice that is purpose-built to help brands earn real influence, attention and meaning.

"I can't wait to start work with the exceptional team already in place to help shape the next chapter of Burson's Brand, Sport & Entertainment offer."