Fashion Meets Entertainment In M&S’ Weekly Social Series – Love That

• Hosted by stylist Melissa Holdbrook-Akposoe and Capital Breakfast stars - Jordan North, Siân Welby and Chris Stark

Marks & Spencer has debuted its first episode of Love That, a weekly social series on YouTube that's dedicated to all things fashion and style.

Presented by celebrity stylist and entrepreneur Melissa Holdbrook-Akposoe (Melissa's Wardrobe) alongside Capital Breakfast hosts Jordan North, Siân Welby and Chris Stark, the series brings together a look at the latest must-have pieces at M&S with styling advice, fashion know-how and a dose of humour.

A new 15-minute episode will be published every Friday on M&S' YouTube channel and will feature interactive moments, behind-the-scenes insights, and exclusive giveaways.

The series is a first for M&S as the retailer continues to double-down on broadening appeal, reaching new customers and establishing itself as the go-to destination for fashion.

Sharry Cramond, Marketing Director - Fashion, Home & Beauty, Loyalty and Masterbrand, at M&S, said: "Love That is all about making M&S fashion fun, social and shoppable. By bringing together the credibility and enthusiasm of Melissa, Jordan, Chris and Siân - all of whom are true fans of the brand - we're creating a new way for customers to discover our product in a way that's authentic, entertaining and uniquely M&S.

"It's another example of how we're bringing fresh energy to fashion marketing and experimenting with different channels and formats to connect with new and existing customers. We're so excited to hear the reaction from customers."

Melissa Holdbrook-Akposoe is one of the UK's leading celebrity stylists and entrepreneurs, with a following of 379k on Instagram and 244k on TikTok.

M&S approached Melissa about hosting Love That when an organic piece of content she posted went viral. The M&S jacket featured in her post went onto sell out in under two weeks and helped drive the fifth highest online sales day for M&S, 100k visits to the website on launch day and over 10k 'contact me' when available requests from customers.

Melissa said: "It's finally here! The project of my dreams. What an honour it is to be a part of this! So excited to be sharing the very best of M&S fashion weekly as well as my tips and tricks on how to style them!"

While Jordan, Siân and Chris attract 2.9 million weekly listeners to their show on Capital Breakfast and have a combined Instagram following of more than 1.5 million. Chris and Jordan regularly collaborate on content for M&S Food.

The series will be supported by cut downs of each episode shared to M&S' social platforms, instore POS to highlight products featured on the show, an editorial hub, prominence on the M&S website and app, as well as support from M&S' store social and Insider accounts.

Last week, M&S launched M&S Man - a channel dedicated exclusively to men's style - inspiring customers with styling tips and ways to wear, behind-the-scenes content, and a closer look at the latest collections.

ENDS

Episode 1:

Customers can watch the first episode of Love That on YouTube now and shop featured products online at marksandspencer.com.

The first episode saw the hosts dive into the latest Autograph Collection across womenswear, menswear and lingerie. Celebrating 25 years since the debut of the brand in 2000, Autograph is now synonymous with elevated everyday essentials and sophisticated statement pieces.

Perfect for transitional day to night dressing the versatile looks adapt seamlessly. Sharp tailored suits and striking co-ords like the snake-print two-piece Melissa wears in the episode are ideal for making a confident statement after hours but can equally be dressed down for every day. Inspired by atelier craftsmanship the premium range combines luxurious fashion-informed pieces, championing luxurious wools and buttery leathers, embodying timeless elegance with modern sensibility.

Episode 2:

The second episode will go live at 08:00 on Friday 5 September.