09/10/2026 | Press release | Distributed by Public on 09/11/2026 12:03
DALLAS - September 10, 2026 (SMU) - Mustang Partners and SMU Athletics today announced a new partnership with Texas Capital, connecting two prominent Dallas-based organizations for a first-of-its-kind on-field activation at Gerald J. Ford Stadium.
This partnership establishes a prominent Texas Capital presence within SMU Athletics as the Dallas headquartered, full-service financial services firm becomes the first endzone sponsor in the history of SMU Football and Ford Stadium.
"We are thrilled to team up with a Dallas-based organization that shares our commitment to making a meaningful impact across our city," said SMU Director of Athletics Damon Evans. "Texas Capital has deep roots in Dallas, and we're excited to see this come to life on the field at Ford Stadium throughout the season."
"Texas Capital is honored to have our brand represented alongside SMU, an institution that shares not only our hometown, but our commitment to excellence, discipline and innovation," said Rob C. Holmes, Chairman, President & CEO of Texas Capital. "This opportunity brings together two organizations dedicated to developing leaders, strengthening our communities and advancing the next generation. We are proud to deepen our connection to a university that continues to make a profound impact across our region."
The addition of Texas Capital's end-zone branding at Ford Stadium reflects Mustang Partners' continued focus on developing innovative opportunities across SMU Athletics. The prominent activation will provide Texas Capital with a highly visible presence throughout the football season and connect the company with SMU fans, alumni, and the broader Dallas community
Texas Capital Bancshares, Inc. (NASDAQ®: TCBI), a member of the Russell 2000® Index and the S&P MidCap 400®, is the parent company of Texas Capital Bank ("TCB"). Texas Capital is the collective brand name for TCB and its separate, non-bank affiliates and wholly owned subsidiaries. Texas Capital is a full-service financial services firm that delivers customized solutions to businesses, entrepreneurs and individual customers. Founded in 1998, Texas Capital is headquartered in Dallas with offices and financial centers in Austin, Houston, San Antonio and Fort Worth and has built a network of clients across the country. With the ability to service clients through their entire lifecycles, Texas Capital has established commercial banking, consumer banking, investment banking and wealth management Confidential External capabilities. Deposit and lending products and services are offered by TCB. For deposit products, Member FDIC. For more information, please visit texascapital.com.
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