SIP SIP HOORAY: DELIVEROO PARTNERS WITH SPECIALIST WINE RETAILER LAITHWAITES

Monday 22nd September, UK: Deliveroo has announced a new partnership with specialist wine retailer, Laithwaites, bringing a curated selection of its wines to customers on-demand, through Deliveroo HOP with Morrisons. The collaboration marks the first time Laithwaites has been available for on-demand delivery, helping it diversify and reach a new, broader audience.

Deliveroo customers in London, Bristol, Manchester, Brighton, and Cambridge can now order from a range of Laithwaites' best-selling wines, delivered in as little as 20 minutes.* As the partnership evolves, Deliveroo and Laithwaites also plan to introduce food pairing guidance, offering customers a more holistic purchasing experience by helping them choose the perfect wine to complement their meal.

This partnership offers a new way for new and existing customers to enjoy Laithwaites' quality wines for immediate occasions, last-minute needs, or spontaneous gatherings. The available selection features 60 professionally selected, premium wines at various price points, all chosen to ensure quality and value. Notably customers will be able to purchase: The Black Stump - its bestselling wine of all time, Château La Clarière - the origin wine of Laithwaites and Il Papavero - the retailer's most re-ordered red.

Suzy McClintock, VP of New Verticals at Deliveroo, said: "Our new partnership with Laithwaites, a leader in the world of wine, is a great example of how Deliveroo is expanding our on demand offering with best in class brands. By integrating Laithwaites' curated selection of wines, we're not only providing customers with access to incredible products on-demand, but we're also helping Laithwaites connect with a new generation of customers who value high quality and convenience."

Nick Taylor, MD, Partnerships & Business Development at Laithwaites, said: "Laithwaites is delighted to partner with Deliveroo to make our carefully curated range of wines even more accessible through its platform. At Laithwaites, every bottle is handpicked by our team of experts, ensuring our customers enjoy exceptional quality and exciting discoveries from both iconic vineyards and off-the-beaten-path gems. This collaboration not only brings a world of wine direct to your doorstep in moments, but also opens up an exciting opportunity to introduce Laithwaites wines to a different audience searching for both rapid convenience and new wine experiences."

All orders will be powered by Deliveroo HOP with Morrisons, designed for rapid delivery. This integration allows Laithwaites to extend its operational hours through quick commerce, providing customers with a fast and convenient way to get high-quality wines on demand.

*Delivery times are estimates and may vary.

ENDS