Comcast Corporation

06/17/2026 | Press release | Distributed by Public on 06/17/2026 17:10

Xfinity Brings Illumination's “Minions & Monsters” to 700 Stores Nationwide

Customer ExperienceJun 17, 2026

Xfinity Brings Illumination's "Minions & Monsters" to 700 Stores Nationwide

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Key Takeaways

  • Xfinity is celebrating the global theatrical release of Illumination's "Minions & Monsters" by bringing the magic to its 700 retail stores, with exclusive access and collectible drops for Xfinity members
  • Minions campaign spotlights how easy and magical getting connected at home can be with Xfinity Same-Day WiFi

Enjoy exclusive collectible drops, VIP screenings and more with Xfinity Membership - available in the Xfinity app and Xfinity Stores Nationwide

The Minions bring their magic to launch Xfinity's new, fast Same-Day WiFi

Philadelphia, PA

Comcast NBCUniversal is bringing connection to life this summer through a new collaboration inspired by Illumination's Minions & Monsters, in theaters July 1. To celebrate the riotous new chapter in the biggest animated franchise in cinema history, Minions will take over all 700 Xfinity stores, pairing pop culture fun with real-world innovation to show how fast, easy connectivity can turn everyday moments into something magical. Xfinity members can enjoy exclusive perks, collectible drops, and special screenings.

Immersive Retail Experiences: Illumination's Iconic Minions Take Over Xfinity Stores

Beginning June 15 through July 5, Xfinity retail stores nationwide will transform into playful Minions & Monsters destinations, turning store exploration into entertainment. Customers can step into an exclusive augmented-reality experience, "A Portal into Mayhem" that lets them interact with characters from the film, unlocking immersive portals that bring movie content into their real-world environment.

Minions fans, Xfinity members and new customers can search the store to find hidden Minions, conjure spells and collect movie clips. As they discover and scan character markers throughout the store, Xfinity members can score perks.

Select locations will feature larger-than-life Minions installations inspired by scenes from the movie, creating picture-perfect moments for fans and families. While supplies last, members can also take home limited-time Minions collectible drops, including pins and t-shirts, with exclusive merch available for Platinum and Diamond members.

Minions Make Same-Day WiFi Feel Like Magic

As part of the collaboration, Illumination's Minions help tell the story of Xfinity Same-Day WiFi-the simplest way to sign up, set up, and start using home WiFi in just one day.

With Same-Day WiFi, customers can:

  • Sign Up with convenient retail pickup or, in select markets, home delivery of Xfinity equipment

  • Set Up using a smart, secure, plug-and-play device

  • Start Up with just a few clicks in the Xfinity app - streaming, gaming, and browsing in no time

It's fast, easy and almost as much fun as the Minions themselves! Across Xfinity stores, Same-Day WiFi and fan-favorite characters come together to show that getting connected doesn't have to be mayhem-it can feel like magic.

Xfinity x Illumination's "Imagine That"

This all comes to life through Xfinity's new "Imagine That" campaign, inspired by the playful, high-energy world of Illumination's Minions & Monsters. Through fast-paced, mischievous storytelling, the campaign shows how Xfinity's Same-Day WiFi transforms that experience into something magical-letting customers go from sign-up to streaming the very same day.

Members Get More With Exclusive Access and Perks

Xfinity is extending the celebration beyond stores and into theaters with special experiences for members.

All members will have access to a $5 Fandango Movie Cash offer and be able to purchase tickets for early access screenings of the film through Fandango, while supplies last, plus the ability to download Minions & Monsters digital experience kits directly through the Xfinity app.

Diamond members can also enter to win tickets to VIP screenings in Philadelphia, Boston, Seattle, Chicago, and San Francisco.

The Minions & Monsters celebration is the latest example of how Xfinity delivers the best of Comcast NBCUniversal's family of brands to customers and brings beloved franchises to life. From entertainment and streaming to live events, theme parks, and cultural moments, Xfinity membership unlocks exclusive perks, discounts and experiences for all eligible customers at no additional cost. For more information, visit xfinity.com/membership.

What is Same-Day WiFi?

Same-Day WiFi is Xfinity's simple way for customers to get home internet up and running in a single day-from sign-up to streaming. Customers can:

Sign up and pick up equipment in-store or receive delivery in select markets

Set up using a plug-and-play device

Start streaming quickly through the Xfinity app

What do Xfinity members get as part of this collaboration?

As part of the celebration of Illumination's Minions & Monsters, Xfinity members can access limited-time experiences and rewards, including early and VIP screenings, collectibles, $5 Fandango Movie Cash, and Minions-themed moments available through the Xfinity app and at 700 retail stores nationwide.

What will consumers experience in Xfinity stores?

Xfinity is turning store visits into entertainment experiences while demonstrating how easy it is to get connected with Xfinity products like Same-Day WiFi.

From June 15 through July 5, Xfinity retail stores will transform into Minions & Monsters-themed destinations featuring:

• Augmented-reality experiences with Minions characters

• Interactive photo opportunities and shareable content moments

• Large-scale installations inspired by the film, in select locations

• Limited-time collectible merchandise

How is Xfinity supporting the Minions & Monsters theatrical release?

Xfinity is extending the experience into theaters with:

• Access to early screenings of Minions & Monsters, with tickets purchased through Fandango

• VIP screening giveaways for Diamond members in key markets, including Philadelphia, Boston, Seattle, Chicago, and San Francisco

• $5 Fandango Movie Cash offer for a limited time, while supplies last

Where can consumers access these experiences?

Offers are available through the Xfinity app and at more than 700 Xfinity retail locations nationwide.

Who is eligible for these offers?

Many offers are available to all Xfinity members, with select premium experiences reserved for Platinum and Diamond tiers.

What is Xfinity membership?

Xfinity membership is an always-on loyalty experience that automatically gives eligible customers access to perks, discounts, and one-of-a-kind experiences-powered by Comcast NBCUniversal's family of brands-delivering more value the longer and deeper customers engage with Xfinity.

Xfinity membership is included automatically, for eligible customers, at no additional cost. Members can access all benefits directly through the Xfinity app.

What benefits does Xfinity membership include?

Xfinity membership offers three categories of benefits that evolve throughout the year:

Perks: Weekly entertainment benefits, including movie giveaways and $1 rentals, exclusive merchandise, and rotating surprises refreshed every Thursday

Discounts: Savings on mobile, streaming, and accessories, including Peacock Premium 'on us' for eligible members

Exclusives: Unforgettable experiences such as VIP event access, sweepstakes, and behind the scenes opportunities

How does the Xfinity membership tier system work?

Membership tiers - Silver, Gold, Platinum, and Diamond - are determined by both tenure with Xfinity and the number of eligible services a member has. Higher tiers unlock more value and premium access. The tiers include:

• Silver (0-1 Year or 1 Service)

• Gold (>1-5 Years or 2 Services)

• Platinum (>5-10 Years or 3 Services)

• Diamond (10+ Years or 4+ Services)

Where can media and consumers find more information?

More details are available via:

• The Xfinity app

• Xfinity retail stores nationwide

• https://www.xfinity.com/membership

About Comcast

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

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Comcast Corporation published this content on June 17, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 17, 2026 at 23:11 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]