Samsung Ads Makes It Easier for Brands to Advertise Programmatically on the Home Screens of the #1 Global TV Brand

Samsung Ads, the advanced advertising division of Samsung Electronics, today announced that, for the first time, advertisers will be able to automate buying of home screen ad placements on Samsung Smart TVs, opening one of the largest and most premium surfaces in connected TV (CTV) to scaled and programmatic buying. Powered by Magnite's SpringServe technology, brands will soon be able to activate Samsung high-impact home screen inventory within leading demand-side platforms through new global integrations with The Trade Desk and Google's Display & Video 360 (DV360).

Samsung native home screen placements are among the most valuable ad units in CTV, designed to engage audiences from the moment the TV is turned on. Samsung has adopted Magnite's SpringServe ad serving technology to power its home screen inventory. By expanding access to this inventory through these high-value advertising technology partners that agencies and brands already use to execute the majority of their media buys, Samsung Ads is meeting buyers where they are while making it easier to plan, target and activate premium TV placements at scale.

The integration also positions Samsung home screen inventory for the next evolution of automated media buying, including agentic and AI-assisted workflows that can help optimize placement decisions, delivery and performance across channels. As a result, advertisers can more seamlessly incorporate Samsung extremely high-impact TV placements into multichannel strategies spanning CTV, retail media, and broader omnichannel investments, while more effectively managing frequency, improving relevance and creating improved campaign performance and greater brand lift.