SEMA SHOW MOTORSPORTS ACTIVATIONS BRING LIVE ACTION TO THE LAS VEGAS CONVENTION CENTER

SEMA SHOW MOTORSPORTS ACTIVATIONS BRING LIVE ACTION TO THE LAS VEGAS CONVENTION CENTER

-- Ride-alongs, drifting, off-road demonstrations, competition and stunt performances will deliver high-energy experiences throughout SEMA Week. --

DIAMOND BAR, Calif. (Oct. 21, 2026) - The 2026 SEMA Show, Nov. 3-6, will bring live motorsports action to the Las Vegas Convention Center through ride-alongs, drifting, off-road demonstrations, vehicle competitions and stunt performances. Programming will continue Friday evening at SEMA Fest, giving industry professionals and automotive enthusiasts distinct ways to experience vehicle performance, driver skill and enthusiast culture.

"Live motorsports activations are a defining part of the SEMA Show because they allow attendees to experience the industry's innovation, performance and culture in motion," said SEMA Vice President of Events Tom Gattuso. "They give attendees another way to discover what is possible across the automotive aftermarket."

Motorsports activations include:

SEMA Show

RAYS Wheels - Silver Lot 3

RAYS Wheels will offer ride-along experiences with professional drivers in vehicles equipped with the company's performance wheels. The activation will give participants an opportunity to experience the vehicles' handling and responsiveness firsthand.

National Motor Fest Smoke Show - Diamond Lot

The National Motor Fest Smoke Show will bring horsepower, energy and spectacle to the SEMA Show through an outdoor motorsports burnout competition. The experience will put attendees close to the vehicles, personalities and action that define National Motor Fest.

One Nation Racing Outlaw Series - Diamond Lot

One Nation Racing will bring the excitement of the Outlaw Series to the SEMA Show with demos highlighting off-road performance, purpose-built vehicles and driver skill. The activation will give attendees an up-close look at side-by-side performance and the community surrounding off-road motorsports.

OPTIMA Unleashed - Bronze Lot

OPTIMA Unleashed will bring the brand's high-performance DNA to life through live drift demos, elite drivers, custom builds and immersive fan experiences. OPTIMA Unleashed includes ride-alongs with professional drivers and demos all day Tuesday and Friday.

On Wednesday and Thursday morning, the OPTIMA Ultimate Street Car Invitational event will feature 100 custom built racecars competing in a variety of challenges such as Speed Stop and Design & Engineering to be crowned the Ultimate Street Car. This is the culmination event to an entire season of OPTIMA's Ultimate Street Car race series.

SEMA Fest

Globe of Death

The Globe of Death will feature motorcycle riders performing at high speed inside a spherical steel structure. Combining precise timing, close-quarters riding and dramatic action, the attraction will add high-intensity stunt performance to the public celebration.

OPTIMA Unleashed

On Friday evening, OPTIMA Unleashed will continue at SEMA Fest, showcasing the precision, speed and car-control skills that have made drifting a popular part of automotive enthusiast culture. Multiple demonstrations throughout the evening will give attendees several opportunities to experience the live drifting action.

Supercar Saturdays Florida

Supercar Saturdays Florida will return to SEMA Fest with a curated collection of rare hypercars, supercars and exotic vehicles. The display will give attendees an up-close look at some of the world's most exclusive performance vehicles and another dimension of contemporary car culture.

"Industry professionals don't just attend the SEMA Show; they experience it," said SEMA Trade Show Director Andy Tompkins. "The outdoor activations give attendees opportunities throughout the week to see professional drivers, purpose-built vehicles and leading performance brands in action."

On Friday, Nov. 6, members of the public may purchase Friday admission to the SEMA Show and SEMA Fest and experience the full range of automotive attractions. Friday access allows enthusiasts an opportunity to explore the SEMA Show, experience outdoor motorsports activations and then continue the evening at SEMA Fest for additional automotive experiences and live entertainment.

To learn more or register, visit www.semashow.com.

The 2026 SEMA Show opens on Election Day, Nov. 3. SEMA's Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit www.sema.org/vote for more information.

ABOUT SEMA AND THE SEMA SHOW

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars, trucks, side-by-sides, and two-wheel vehicles. Additional details are available at www.semashow.com or www.sema.org, 909/396-0289.

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Images for this press release: Logo, Photo 1, Photo 2 & Photo 3