Sarin and Sego publish papers on early-mover advantages in tech fields

Shikhar Sarin and Trina Sego, professors of marketing, have collaborated with coauthors on two research papers published in the Academy of Marketing Science Review. Their papers "Securing Early-Mover Advantage in Technology Markets: Insights from the Field on the Contingent Influence of Organizational Will and Skill," and "Contingent Influences of Innovation Characteristics and Firm Capabilities on Early-Mover Advantages: A Conceptual Framework for High-Tech Environments," explore a compelling and oft debated question in the tech industry.

While it is widely believed that being the first to market guarantees success, Sarin and Sego's research challenges this assumption. Through in-depth interviews with former CEOs and CMOs who bring decades of experience across industries such as printing, telecommunications, networking, cybersecurity and collaborative technologies, they explore a more nuanced reality.