Urban One Announces Unified Black History Month Theme Across Its Entire Media Ecosystem

Urban One Announces Unified Black History Month Theme Across Its Entire Media Ecosystem

Urban One Announces Unified Black History Month Theme Across Its Entire Media Ecosystem

REPRESENT: The Next 100 Years of Black History Month Creates a Seamless, Scalable Opportunity for Brands to Engage Black Audiences

Silver Spring, MD - January 22, 2026 - Urban One, the largest Black-owned and only fully integrated multimedia company in the country, today announced its new initiative to mark the 100^th anniversary of Black History Month (BHM), unveiling a single, cross-platform unified theme-REPRESENT: The Next 100 Years of Black History Month. This alignment enables brands to connect with Black audiences through a consistent message and expansive reach, while delivering culturally resonant content that inspires. Anchored by this BHM theme, advertisers can activate within one powerful storytelling framework.

"Black History Month" has reached a powerful 100-year milestone, and through our unified, cross-platform approach, we are giving our partners a meaningful way to connect with our audience with a message that honors where we have been, celebrates where we are, and points boldly toward where we are going. REPRESENT is not simply a campaign; it is a movement. A declaration of excellence, ownership, and possibility that sets the tone for what the next 100 years of Black excellence will look like," said Ms. Cathy Hughes, Founder & Chairwoman, Urban One, Inc.

Through platforms that have collectively amassed 65 industry awards over the last decade, Urban One reaches 80 million Black consumers each month-spanning 74 local owned and operated radio stations, 300+ affiliate stations, over 30 million digital readers, millions of podcast downloads, TV networks collectively available in 40 million households, and 135 million monthly CTV impressions. This BHM initiative offers brands a unified ecosystem that delivers cultural authenticity, local relevance, and scale.

"Our singular thematic platform creates tremendous value for partners seeking meaningful, future-focused storytelling," said Jeff Meza, EVP, Head of Branded Entertainment & Integrated Marketing, Urban One. "REPRESENT: The Next 100 Years unifies our creative voice and gives brands a clear, consistent way to show up across Urban One with purpose and impact."

ABOUT THE CAMPAIGN

REPRESENT: The Next 100 Years of Black History Month is Urban One's celebration of Black history as a living, evolving story-connecting legacy, culture, and possibility. Marking the 100th anniversary of BHM, the campaign honors trailblazers who shaped the past while elevating the voices defining today and tomorrow. Through original content, music, historical facts, and authentic storytelling, Urban One brings its award-winning platforms together to reflect the full spectrum of the Black experience.

With a strong emphasis on Gen Z's creativity and influence, Urban One will highlight how history is preserved, experienced, and carried forward. Award-winning digital series Black Joy Blazers returns to highlight inspirational figures who embody joy, resilience, and empowerment, celebrating their contributions, alongside Black History Hidden Gems, an editorial series elevating often overlooked historical figures. Celebratory content spots of REPRESENT: The Next 100 Years will air throughout February, as well as new episodes of Uncensored featuring Anthony Anderson and Blair Underwood, and a special presentation of Luther: Never Too Much, accompanied by custom interstitials highlighting BHM facts, interviews with notable voices, and partner messages. Listeners will engage with on-air vignettes, community-centered programming, and conversations with cultural leaders and emerging creators-connecting the past, present, and future.

A Unified Vision For The Future of Black Storytelling

With a single, company-wide theme and cohesive creative direction, Urban One's 2026 BHM theme offers brands and audiences a shared space to honor the past while envisioning the future. The next 100 years start now.

For more information about Urban One, visit: www.urban1.com.

About Urban One, Inc.

Urban One, Inc. (urban1.com) is the largest diversified media company primarily targeting Black Americans and urban consumers in the U.S., reaching 80 million unique consumers monthly. Its assets include TV One and CLEO TV, collectively available in 40 million households; Radio One, with 74 broadcast stations in 13 top African American markets; and REACH Media, with 312 affiliates over 94 markets and home to nationally syndicated shows such as The Rickey Smiley Morning Show,The D.L. Hughley Show, Get Up! Mornings with Erica Campbell and The Morning Hustle. Urban One's digital division, iONE Digital, engages 31 million monthly readers across leading brands like Bossip, HipHopWired, MadameNoire, and NewsOne.