Burson Appoints Orla Moran as UK Chief Client Officer

London, 8th September, 2026 - Burson, the global communications leader purpose-built to create value for clients through reputation, today announced that Orla Moran has been named UK Chief Client Officer.

Moran brings nearly two decades of navigating complex client engagements, with broad sector experience spanning FMCG and food and beverages, to consumer health and pharmaceuticals to this role. Most recently, she led the Consumer & Brand team across Burson UK, managing some of the agency's longest-standing client relationships, and leading multidisciplinary teams to develop and execute high-impact international campaigns.

"Orla is a brilliant client leader and a trusted adviser to many of our clients," said Simon Redfern, CEO, Burson, UK. "She has a real instinct for understanding what they need, building strong relationships and spotting where we can bring more of Burson to help them. As Chief Client Officer, she will focus on delivering the very best of Burson's innovative capabilities, to identify new opportunities for growth and drive transformative results for our clients. I'm delighted to have her leading this charge for us in the UK."

In her new role, Moran will partner closely with Ross Hall, EMEA Chief Client Officer, and teams across the business to strengthen key client relationships. She will focus on delivering best-in-class client service by integrating the right talent, specialist teams, and data-led tools to solve complex client challenges.

"Throughout my career, I've had the privilege of partnering with world-leading businesses to navigate complex communications challenges, spanning brand building to crisis communications, influence to executive profiling, and everything in between," Moran said. "Today, clients increasingly require agile, bespoke teams that seamlessly connect audiences, channels and geographies for a modern, holistic approach. In this role, my focus will be on orchestrating our agency's full breadth of capabilities and delivering high-impact, transformative solutions that accelerate growth for our clients. I look forward to getting started."

Prior to joining Burson, Moran spent more than a decade at Golin and its predecessor, GolinHarris. A recognised industry leader, Moran is part of WPP's Stella, female leaders' network, serves as a mentor on the Women in PR x PRWeek mentoring programme, and acted as a judge for the PRWeek Awards 2024 and 2026.