Finn Partners Inc.

06/16/2026 | News release | Distributed by Public on 06/16/2026 03:22

From AI spend to measurable ROI: How to close the narrative gap

News and Insights

From AI spend to measurable ROI: How to close the narrative gap

June 16, 2026

Half of all CEOs globally believe their job stability depends on getting AI strategy right (BCG), and one-third struggle to connect their AI investments to meaningful ROI.

Now, comms teams are tasked with fixing a problem they've just learned exists. Even the most experienced communicators may feel daunted.

Download When "We Have AI" is No Longer a Strategy, What's Next? to understand:

  • How communications teams can unlock P&L value from an AI investment
  • How to build a narrative infrastructure that maps features, outcomes and accountability to audiences
  • The traps inherent to this effort and how to avoid them

POSTED BY: Alexandra Laurelli

Finn Partners Inc. published this content on June 16, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 16, 2026 at 09:22 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]