From Fuel to the Back Office: The Home Depot Expands Pro Xtra Rewards to Power the Pro’s Entire Business

At The Home Depot, our goal is to be a one-stop-shop that helps Pros manage and grow their business - but we also know that running a business means fueling the teams behind it.

A Pro's workday doesn't start in the lumber aisle. It starts at 5:00 a.m. with a full tank of gas and a coffee on the road. It hits its stride during a working lunch on the back of a tailgate. It demands gear that can tackle the toughest job site. It wraps up with back-office tasks like invoicing and payroll.

That's why Pro Xtra, The Home Depot's loyalty program for Pros, launched partner offers designed to reward members everywhere their workday takes them. We're kicking off this new Pro Xtra benefit with trusted, national brands including 7-Eleven, Jimmy John's, Tecovas and Rosie's AI Answering Service.

"True partnership means understanding everything it takes to keep a Pro's business moving," said Molly Battin, senior vice president and chief marketing officer for The Home Depot. "We're continuously evolving our Pro Xtra program to deliver meaningful benefits that help Pros save time and money so they can focus on supporting their teams and customers."

Powering the Pro's Entire Day

• The Morning Pit Stop - Fuel & Fleet (7-Eleven): A contractor's day starts early. Before the first blueprint is unrolled, Pros can start the day fueling up their trucks and keeping their crews moving with special fuel discounts and app-exclusive fuel deals to reduce everyday commercial transit expenses.
  • Offer: Get $0.25 off per gallon (up to five fills)
• The Tailgate Lunch - Food & Beverage (Jimmy John's): When lunchtime hits on a busy jobsite, keeping crews energized and sustained is priority number one. Pros can easily buy a round of lunch for the entire crew without missing a beat.
  • Offer: Save $20 on orders of +$100
• The Jobsite-to-After-Hours Uniform - Lifestyle & Travel (Tecovas): Supporting the Pro on and off the clock means providing gear that survives a 10-hour workday of grit and mud while maintaining comfort for once the job is done. Members unlock access to durable, premium handmade work boots built to outlast the jobsite without sacrificing professional style.
  • Offer: 20% off Tecovas work boots
• The 24/7 Jobsite Admin - Business Management (Rosie's AI Answering Service): Pros will never miss a call or lose a lead while their hands are full on the job with Rosie's AI business management tools. Pros get the support of a dedicated office administrator without the overhead cost, ensuring they capture every incoming call and land more business while staying focused on their projects and customers.
  • Offer: Seven-day free trial + two months free of the Professional Plan or Scale Plan

Always Evolving to Meet the Needs of Today's Pros

Pro Xtra partner offers will refresh quarterly and are available now within the Rewards Hub on The Home Depot mobile app or online dashboard. Offers are available to all members regardless of spend or membership tier.

The Pro Xtra Rewards Hub was recently refreshed to centralize all member benefits in one place, including partner offers, discounts, paint rewards, business tools and tier benefits. Instead of relying on one-off communications that can get lost in a cluttered inbox, members can access all rewards within the exact same app or online dashboard where they manage the rest of their business.

"Our Pro customers live on the go," said Mike Rowe, executive vice president of Pro for The Home Depot. "They are managing crews, bouncing between jobsites and working long hours. Two-thirds of our Pro online users leverage The Home Depot app regularly to help manage their business, projects, orders and more, so it only made sense to embed these new partner offers right inside the app to give them a frictionless way to access them."

The Home Depot selected its launch offers based on direct feedback from its Pro customers and will continue to reflect four key categories: food and beverage, fuel and fleet, lifestyle and travel, and business management - providing Pros with added benefits outside of traditional building supplies.

Not a Pro Xtra member? Pros can sign up for free online or in-store at any time to unlock membership benefits.

One-Stop-Shop for the Pro

These new lifestyle offers join an already robust suite of capabilities available to our Pros, including trade credit accounts, tier-based preferred pricing on millions of SKUs, purchase history and tracking, dedicated on-site support from Outside Sales Representatives (OSRs) and in-store Pro Desks, and more.

To learn more about Pro Xtra, visit https://www.homedepot.com/c/pro-xtra.

If you're a brand interested in learning more about hosting a Pro Xtra partner offer with The Home Depot, please reach out to Orange Apron Media at [email protected] for more information.