BE MAKER SA transforms the legacy of football legends into a unique and exclusive commercial asset

The company holds the exclusive marketing rights relating to the presentation of the IFFHS World Football Federation trophies, the leading organisation that annually honours the world's best male and female players, managers and referees. As part of this collaboration, BE MAKER presented three IFFHS awards to Lionel Messi, alongside honours bestowed upon absolute football icons such as Pelé, Franz Beckenbauer, Zinedine Zidane and Cristiano Ronaldo.

This rare connection with football legends underpins the group's entire product strategy. BE MAKER manages the IFFHS LEGEND brand (https://www.iffhs-legend.com), under which it transforms the image of these legendary trophies into a premium collection: each product becomes an exceptional item, conceived not merely as a merchandise item, but as a lasting tribute to sporting excellence.

By capitalising on a rare asset - global exclusivity over one of football's most prestigious honours - BE MAKER SA is positioning itself as a unique player at the crossroads of the sports business, celebrity licensing and premium collectables, with strong growth potential driven by the global renown of its ambassadors.