Ithaca College

02/02/2026 | Press release | Distributed by Public on 02/02/2026 13:56

What Does Accounting Have to Do With Carbon

What Does Accounting Have to Do With Carbon?

By Kim Wunner, February 2, 2026
When it comes to sustainability and profitability, the answer is everything.

Students earning their Master's Degree in Accounting learn about real-world calculations in IC's Natural Lands. Photo Credit: Emily Ferencsik '26 / Park Productions

Students earning their Master's Degree in Accounting learn about real-world calculations in IC's Natural Lands. Photo Credit: Emily Ferencsik '26 / Park Productions

On a crisp fall afternoon, with golden sunlight filtering through the trees, a short walk into Ithaca College's Natural Lands reveals an unexpected scene. Scattered across the forest floor, clipboards in hand and measuring tapes wrapped carefully around tree trunks, a group of graduate students works methodically, recording numbers and comparing notes. At first glance, it looks like a biology or environmental science field lab. It is not.

These students are enrolled in a graduate-level accounting course called Contemporary Issues in Accounting, taught by Associate Professor Margaret Shackell. Their task-measuring the diameter of trees-is part of a lesson on carbon sequestration, a concept that sits at the intersection of environmental sustainability and business performance. It is also a vivid illustration of how accounting, often stereotyped as little numbers in tiny boxes for tax filings, is in fact deeply connected to some of the most pressing challenges of our time.

Carbon sequestration-the process by which trees and plants absorb and store carbon dioxide from the atmosphere-is a formidable term, but its implications are both practical and profound. The amount of carbon stored in a forest can be quantified, reported, and- increasingly-valued. For businesses, institutions, and governments navigating sustainability goals, regulatory expectations, and stakeholder scrutiny, these measurements matter. They influence strategy, investment, and long-term viability.

And at the center of that measurement work are accountants.

That idea bears unpacking. Accounting, at its core, is the discipline of counting, measuring, recording, and analyzing information to support decision-making. The field encompasses a wide range of roles: tax accountants who focus on compliance and planning; management accountants who guide internal strategy and performance or forensic accountants who investigate irregularities. While the public image of accounting often conjures images of dense spreadsheets and narrow columns of numbers, the reality is far broader-and far more consequential, if not a little exciting.

"Accounting is a job of purpose. If you can't measure something, you can't manage it."

Margaret Shackell, Associate Professor and Graduate Programs Director, Accounting and Business Law

Students in the Natural Lands measure the diameter of a tree, a key measurement when calculating the amount of carbon a tree holds. Photo Credit: Emily Ferencsik '26 / Park Productions

"Accounting is a job of purpose," Shackell says. "If you can't measure something, you can't manage it." Measurement underpins every aspect of organizational life, from revenue and expenses to employee well-being and environmental impact. When something can be measured, it can be understood. When it is understood, it can be improved. In that way, accounting becomes not merely a technical function, but a lever for positive change.

That philosophy guides Shackell's teaching and scholarship. She knew as early as 10th grade that she wanted to become an accounting professor, a goal she went on to fulfill through a Ph.D. in management accounting from the University of Michigan. Management accountants are often embedded in decision-making processes at the highest levels of organizations, advising senior leaders on performance, budgeting, and long-term strategy. Their work shapes how resources are allocated and priorities are set.

One persistent assumption Shackell challenges is the belief that caring about people or the environment necessarily costs businesses money. Evidence increasingly suggests the opposite. Policies that support employees-such as flexible schedules, adequate time off, or four-day workweeks-are often linked to higher productivity, satisfaction, and retention. Environmental efficiency follows a similar logic: using fewer inputs, reducing waste, and conserving energy lowers costs over time. "These are things accountants can measure," Shackell notes. "And we make those connections in accounting."

In her undergraduate course World of Business, Shackell introduces students to the "triple bottom line" framework, which evaluates organizational success across three equally important dimensions: people, planet, and profit. Rather than treating social and environmental considerations as secondary to financial performance, this approach views them as interdependent. Organizations that balance all three, research suggests, tend to be more resilient and more profitable over the long term.

Shackell has explored these ideas in her scholarship as well. In her paper "Teaching Sustainability to Profit-Driven Learners," co-authored with her husband, who holds a Ph.D. in strategy, she examines how environmental and financial goals are not in conflict but mutually reinforcing. Accountants, she argues, are uniquely positioned to demonstrate this alignment through data-showing, with evidence, that responsible practices can also be sound business decisions.

"Sustainability is an interdisciplinary domain. The biggest problems - and their solutions - exist in the in-between spaces. Collaboration is the best way to do sustainability work."

Jake Brenner, Ithaca College's Natural Lands reserve manager and a professor in the Department of the Environment

Jake Brenner, Ithaca College's Natural Lands reserve manager and a professor in the Department of the Environment works with the accounting students. Photo Credit: Emily Ferencsik '26 / Park Productions

Jake Brenner, Ithaca College's Natural Lands reserve manager and a professor in the Department of the Environment works with the accounting students. Photo Credit: Emily Ferencsik '26 / Park Productions

That perspective comes to life in the Natural Lands. Working alongside the graduate students is Jake Brenner, Ithaca College's Natural Lands reserve manager and a professor in the Department of the Environment. Brenner teaches the students how to determine the diameter of a tree and explains how that measurement, combined with species-specific data, can be used to calculate how much carbon the tree stores. Different species sequester carbon at different densities, making careful measurement essential.

Why does he enthusiastically spend time with accounting students? " Sustainability is an interdisciplinary domain. The biggest problems - and their solutions - exist in the in-between spaces. Collaboration is the best way to do sustainability work."

That lesson does not end in the forest. The following day, Scott Doyle, Ithaca College's director of energy management and sustainability, visits the class to explain how such data is used institutionally. Scientific measurements-whether of carbon sequestration, energy use, or emissions reductions-become tools for transparency and accountability. They allow organizations to demonstrate progress to stakeholders, comply with regulations, manage risk, and make informed strategic choices. In a corporate context, similar data can support claims related to emissions reduction, agricultural productivity, and environmental impact, all of which increasingly influence investor confidence and public trust.

Maggie Galewski MS '26 is a graduate student who was in the Natural Lands taking measurements that Fall day. When asked about the impact of the class, she points to understanding the bigger picture of where their work fits into larger systems. "Working with Scott and learning about IC's Climate Action Plan gave me hands-on experience tracking carbon emissions and learning how different activities contribute to a campus's environmental impact."

Masters Students from Contemporary Issues in Accounting are learning about the very real implications of what their work as accountants could do. Photo Credit: Emily Ferencsik '26 / Park Productions

Sustainability has moved from the margins to the mainstream of business discourse. Conferences, research initiatives, and professional organizations now focus squarely on integrating sustainability into standard practice. Shackell recently presented research on food waste at the Accountability in a Sustainable World conference, contributing to a growing body of work that reframes accounting as a driver of responsible decision-making. Organizations such as Accounting for Sustainability promote the idea that sustainable thinking should be "business as usual," not an add-on or afterthought.

For students-particularly those from Generation Z, widely recognized for its commitment to social and environmental issues-this approach reframes accounting as a career with tangible impact. It connects technical skill with ethical responsibility and global relevance.

Shackell believes this sense of purpose is essential. "A better future is only available if we make some hard decisions," she says. "Accountants are well positioned to provide the data, analysis, and critical thinking to help organizations, governments, and countries make those difficult decisions."

In the end, the question of what accounting has to do with carbon is less surprising than it first appears. Accounting is about making the invisible visible-translating complex realities into information that can guide action. Whether in a forest measuring trees or in a boardroom weighing strategic choices, accountants play a crucial role in shaping outcomes. In a world facing interconnected economic, social, and environmental challenges, theirs is not just a practical profession, but a purposeful one.

Counting On a Better Future

Ready to make an impact? Accounting provides that opportunity. Ithaca College offers both bachelor's and master's degrees in the field of study.

Ithaca College published this content on February 02, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on February 02, 2026 at 19:56 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]