Samsung Electronics America Inc.
09/03/2025 | Press release | Distributed by Public on 09/03/2025 08:40
Samsung Unveils ‘SmartThings Meets AI Home’ Campaign Ahead of IFA 2025
Samsung Electronics Co., Ltd. today unveiled a new campaign under the theme "SmartThings Meets AI Home." The video demonstrates how Samsung's AI Home delivers innovative, everyday AI experiences that enrich consumers' lives. Released ahead of IFA 2025, the campaign highlights Samsung's vision for the AI Home as newly defined by SmartThings.
Samsung's AI Home understands users and adapts to their needs, delivering a personalized AI experience that connects both Samsung and third-party devices through SmartThings. The video shows examples of how AI Home enables users to enjoy more quality time and focus on what matters most by doing less at home.
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