Willkie Advises Rumble on Acquisition of Northern Data

November 10, 2025

Willkie is representing Rumble Inc. (NASDAQ:RUM), the Freedom-First technology platform, in its acquisition of Northern Data AG (ETR: NB2), a leader in AI and high-performance computing infrastructure.

On November 10, Rumble announced that it signed a business combination agreement with Northern Data under which Rumble will submit a voluntary public exchange offer to all shareholders of Northern Data. Once completed, the transaction will enable Rumble to scale and expand its cloud business with the addition of one of the largest estates of GPUs in Europe along with a data center business.

Under the exchange offer, each Northern Data shareholder that tenders will receive 2.0281 newly issued Class A Rumble shares in exchange for each Northern Data share. The transaction would result in approximately 30.4% total pro forma ownership in Rumble for Northern Data shareholders, assuming all outstanding Northern Data shares are tendered.

Rumble is a Freedom-First technology platform that spans cloud, AI, and digital media, including its namesake video service.

The Willkie team is led by partners Sean Ewen, Dr. David Huthmacher and Russell Leaf with associate Jeffrey Himelson.