Hispanic Heritage Month 2026: Celebrating #HispanicTikTok

This Hispanic Heritage Month, we're celebrating the stories, traditions, and creators who continue to shape and inspire the #HispanicTikTok and #CasaTikTok community.

We're honoring creators, families, and communities who celebrate and share Hispanic and Latino heritage on TikTok through storytelling, tradition, language, and lived experiences. From cultural customs to historical figures, #HispanicTikTok continues to be a space where people can celebrate and share their stories. This year, we're inviting our community to share content inspired by family roots, language, and folklore using #HispanicHeritageTikTokContest for a chance to win prizes.

#HispanicTikTok Creator Spotlight

From culture-focused content to thriving businesses reaching new customers on TikTok, we're spotlighting creators who use TikTok to celebrate heritage through storytelling, education, and connection.

@byfernandohh (Los Angeles, CA): Fernando Hurtado is an award-winning journalist covering U.S. Latinos through deeply reported, visually rich storytelling. Prior to working independently, he served as a manager of digital video at NBCUniversal. Hurtado is also an adjunct instructor at the University of Southern California, where he teaches courses on visual journalism and the business of creator journalism.

@fantasticfrankey (New York, NY & Los Angeles, CA): Frankey Smith is a commentator and creator who brings a fresh perspective to comics, anime, sci-fi, fantasy, and pop culture. Through engaging commentary and conversations, she works to create a more inclusive and welcoming space for fans while amplifying voices that have historically been underrepresented in fandom communities.

@itsjasminewesley (Los Angeles, CA): Jasmine Wesley is a soulful bilingual singer whose heartfelt covers and original music have captured millions of listeners across TikTok, Spotify, and beyond. Blending English and Spanish with ease, her sound weaves together Latin, soul, and acoustic influences into something uniquely her own.

@jose.elcook (New Britain, CT): Jose el Cook is a culinary creator who has built a devoted audience through his high-energy cooking videos, practical kitchen tips, and approachable recipes - all rooted in his signature mantra, "I make sure YOU CAN COOK NOW." Blending chef-level technique with relatable storytelling, he has become a standout creator and a trusted source for millions of home cooks on TikTok.

@mallowhaus (Gilbert, AZ): Tricia Medina is the founder and creative force behind Mallow Haus, a specialty marshmallow company dedicated to crafting gourmet, handcrafted treats with unique flavors and premium ingredients. Driven by a passion for creativity and quality, she has transformed a simple childhood favorite into an elevated dessert experience that brings joy to customers of all ages. Through Mallow Haus, Tricia combines innovation, craftsmanship, and a love for sweet indulgence to create memorable products that stand out in the confectionery industry.

@ricotaquito (New York, NY): Eric Sedeño is a comedian, actor, and digital creator recently recognized on the 2026 Time100 Creators list, Forbes' 30 Under 30 Class of 2026, and Variety's 10 Creators to Watch. He hosts Wild Wild Web, the Webby Award-nominated digital series from Confetti Cannon, the LGBTQ+ pop culture network behind shows including The Bald and the Beautiful and Sibling Rivalry. Eric previously co-hosted TikTok's global music event In the Mix, hosted E!'s Creator Cam at the 2026 Spotify Best New Artist Party during Grammy Week, and made his acting debut in Peacock's Based on a True Story.

@speakspanishfaster (Woodbridge, VA): Rocky Rodriguez is the founder of Speak Spanish Faster, where more than 30,000 students inside his online courses have learned to understand and speak real Spanish at real speed. Half Puerto Rican and raised in the States, Rocky didn't grow up speaking Spanish, and didn't learn until he was nearly an adult. That experience shaped his Spanish learning method, which has earned millions of views on social media and recognition from The New York Times, which called him one of the most sought-after Spanish teachers. He holds a degree in Spanish and worked as an interpreter and translator for the U.S. government. He speaks three languages: English, Spanish and Italian.

@sportswithjules (San Diego, CA): Jules covers the world of sports with energy, insight, and a creator's edge. She breaks down the biggest moments and stories across every sport. Whether it is game day or off-season, she brings fans close to the action with authentic, engaging content, one post at a time.

Join us in celebrating Hispanic Heritage on TikTok as we continue championing the creators and communities who make TikTok a vibrant home for culture, connection, and creativity. Follow @TikTokCreators for more throughout the month and explore #HispanicTikTok, #LatinTikTok, #HispanicHeritageTikTokContest, and #CasaTikTok to discover more stories.