No...This – September 2025

News and Insights

No…This - September 2025

September 22, 2025

Welcome to the latest edition of No…This, our news digest unpacking the need-to-know shifts in communications and marketing.

This month, we continue to share how you can sharpen your marketing and communications. Learn how to use AI to cut jargon, adapt to the rise of community-driven social platforms, and build brand trust. Plus, discover how to boost LinkedIn reach by 1K to as many as 16K views.

Ready to dive in?

Killing Jargon with AI: A How-To Guide

What's New

Business jargon, often a sign of insecurity, is being amplified by AI trained on a diet of buzzwords. But the same AI can be a powerful tool to eliminate it. By prompting AI to identify overused terms, research complex topics for deeper understanding, and translate expert-speak into plain language, we can foster clearer, more authentic communication.

In The News

• Forbes, The Great Jargon Purge: 25 Words To Delete From Your Content In 2025
• Medium, Use Plain Language: Skip the Jargon And Connect With Your Audience

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Rethink Your Social Strategy: Why Community and Search Now Rule

What's New

A new Sprout Social report identifies two key trends: users are flocking to community platforms like Reddit to avoid ads, and the use of social media for search is surging. Gen Z is leading this charge, seeking authentic answers from real people in short videos. This is happening as newer platforms like Bluesky see explosive growth, with users there wanting "edutainment" and customer care from brands.

In The News

• Sprout Social, The state of social media in 2025: Data from Sprout's latest pulse surveys
• Search Engine Land, Social search is Gen Z's Google: Are you visible where it matters?

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Turn Disruption into Opportunity: How to Future-Proof Your Brand

What's New

Communications professionals are facing a perfect storm of challenges: a crisis of trust, the disruption of AI, cultural polarization, and a fragmented media landscape. To succeed, brands must become beacons of reliability, balance AI with human authenticity, prepare for reputational risks, and tell stories that cut through the noise.

In The News

• IABC, It's Not Just You - Generational Divides Are Impacting PR and Comms
• PRSA's PRSay, Brand Authenticity and Other Emerging Trends Impacting Public Relations in 2025

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Boost Your LinkedIn Reach: Why Posting More is a Must

What's New

New analysis of two million posts by Buffer shows LinkedIn's algorithm heavily favors accounts that post more frequently. The study found that impressions and engagement climb steadily with cadence. Posting 2-5 times a week adds approximately 1,000 views per update, while 11 or more posts can drive an extra 16,000. As LinkedIn sees record engagement, frequency is now a clear factor in getting content seen

In The News

• Buffer, How Often Should You Post on LinkedIn in 2025? Data From 2 Million+ Posts
• Social Media Today, New Insights Suggest Posting Frequency Is Key to LinkedIn Success
• HootSuite, How the LinkedIn Algorithm Works in 2025 (and How to Work With It)

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Decode Competitors' Strategy with Smart Segmentation

What's New

In today's market, you need to know why competitors win with certain customers.By analyzing the competitive landscape, how they position themselves, and their strengths by segment, you can build a more effective brand strategy and gain a true competitive edge.

In The News

• McKinsey & Company, How AI is transforming strategy development
• Harvard Business School Online, The 5 Core Concepts of Competitive Strategy

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