Growing Together with Dairy Farmers—Toward True Partnership

Looking ahead, MDA aims to expand its support from isolated "points" to a broader, more interconnected "plane"-leveraging regional study sessions, MDA MEETINGS, and the MDA COMMUNITY platform. The initiative is also preparing to address broader social issues facing the dairy industry, including climate change, human rights, and animal welfare.

When asked what drives these efforts, Motomura emphasizes the connection to Meiji's broader mission: "Promoting MDA also contributes to the growth of the Meiji Group."

"For me personally," he adds, "there's deep fulfillment in working side by side with farms to tackle management challenges. As I've gotten to know dairy farmers more closely, my sense of responsibility-to 'develop dairy farming together' and to 'continue delivering milk and dairy products to our customers'-has only grown. I believe everyone at Meiji involved in MDA feels the same."

We will continue to grow alongside dairy farmers, working toward sustainable dairy farming.

MDA is a team effort. From left: Motomura and Arimatsu (Meiji), Kitano (MEIJI FEED), Mr. Amagai, technical intern trainees Eni and Haji (RAINBOW FARM), and Nagai (MEIJI FEED).