Helping Brands Deliver Impact With Creators and Stronger...

• Introducing new ways for brands to connect with trusted voices and create content that drives real business results on LinkedIn
• Bringing creators and brands together in one place-so trusted voices can scale, and influence becomes real opportunity with Creator Marketplace
• Providing hands-on support to help marketers create LinkedIn content and custom campaigns that drive measurable results with BrandWorks

Today's buyers expect more from every interaction. In fact, 77% of B2B marketers say buyers need to trust and know a brand before they're willing to engage.* That's why we're introducing Creator Marketplace and BrandWorks: Creator Marketplace helps brands find and work with the right creators, while BrandWorks provides hands-on support to create content and custom activations for campaigns, all built for LinkedIn.

Why is LinkedIn Continuing to Invest in Creators?

With 82% of B2B marketers saying that creators increase credibility with decision-makers, brands are increasing investment in creator marketing this year.* Over the past two years, we've been building for this shift - introducing new ways for brands and creators to connect and grow together, including BrandLink , Top Voices 360 , and Advice Sessions .

Now we're bringing LinkedIn's creator ecosystem into one place so brands can find and partner with trusted voices at scale, and creators can turn influence into real opportunity with Creator Marketplace.

How Can Marketers Use LinkedIn's Creator Marketplace?

Available within Campaign Manager, Creator Marketplace centralizes discovery, insights, and partnership tools so brands can:

• Find credible creators who influence buying decisions. Marketers can search for vetted creators by topic and content expertise, then quickly assess their profile for audience, performance, and fit.

• Turn creator conversations into paid impact. Brands can easily identify organic and sponsored creator content featuring their brand, then amplify with Thought Leader Ads to boost visibility and credibility with decision-makers.

• Move from discovery to partnership faster. Brands can access creator contact information to connect directly about potential collaborations

What Does LinkedIn's Creator Marketplace Mean for Creators?

Creator Marketplace also unlocks new ways for creators to grow their business, secure partnerships, and monetize their expertise. Once creators opt-in to share their information with brands, they retain control over how they collaborate, including:

• Getting discovered by leading brands. Put their profile and content directly in front of brands, driving inbound partnership opportunities.

• Showcasing their best work. Handpick and feature specific content to stand out to the right partnerships for the right reasons.

• Choosing how brands reach them. Set their preferred email and include their management so they stay in control of every partnership conversation.

• Controlling how and when they collaborate with brands. Seamlessly evaluate incoming partnership requests and approve how their sponsored content is used.