Basis Global Technologies Inc.
06/30/2026 | Press release | Distributed by Public on 06/30/2026 09:39
Can AI Orchestrate Omnichannel Advertising
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry's first wave of AI investment has focused on helping campaigns perform better.
However, as digital advertising becomes more fragmented, campaign performance is no longer the primary challenge agencies face."
Read more from Basis' Mike Olson in AdExchanger.
Basis Global Technologies Inc. published this content on June 30, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 30, 2026 at 15:39 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]