‘Eternally curious’: ISBA’s new director general on transformation, AI and diversifying membership

Simon Michaelides discusses his priorities, from navigating AI and retail media to ensuring the organisation better reflects and reaches modern marketers.

Taking on the leadership of a major industry body is no small task. But for Simon Michaelides, known across the industry as a "change agent", stepping in as the new director general of ISBA feels like a natural fit.

"'I'm not the steady as she goes guy," Michaelides tells Marketing Week. "I like the transformation briefs where there's an opportunity to build something, whether that's organisational capability, brands or products and services."

See the full article on Marketing Week.

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