11/06/2025 | Press release | Distributed by Public on 11/06/2025 15:24
RM of 21st century pop icons BTS premiered a new global digital feature as part of the group's ongoing collaboration with Samsung Electronics. The short film, released during the week of Art Basel Paris (Oct. 24-26), offers an intimate look at RM's personal connection to art as a global ambassador for Samsung Art TVs, showcasing how they bring museum-quality visuals into everyday spaces.
In the short film, RM shares how art can bring joy and meaning into daily life, building on his conversations from the 2025 Art Basel event in Basel, Switzerland - where Samsung served as the Official Art TV Partner. The film also highlights how RM curates artworks that reflect emotion and seasonality, celebrating the expressive energy and optimism of Keith Haring's "Dancing Dog," and introducing autumnal selections such as Lee Shinja's "Spirit of Mountain" and Natasha Durley's "Super Moon," which evoke the serenity and lyricism of the fall landscape.
"Art has always been a way for me to reflect, to connect, and to find meaning in everyday moments," said RM. "It's exciting that the artworks that inspire me can now be enjoyed by anyone, right at home. With Samsung Art TVs, I can bring a world of creativity into my space-and I hope everyone will be inspired to explore art in theirs, too."
Samsung Art TVs combine advanced display innovation with aesthetic designs to bring each work to life in stunning detail. For example, both The Frame Pro and The Frame feature an Anti-Reflection with Matte Display to minimize glare and replicate the texture of real canvas, while Pantone ArtfulColor validation[1] ensures every art piece appears natural and realistic.
The Frame Pro also adds a Neo QLED 4K display for even better contrast, depth and color, capturing every nuance of brushstroke and light. And, the new Wireless One Connect Box[2] eliminates cable clutter and opens a new world of design possibilities.
Through Samsung Art Store[3], you can access a growing collection of over 4,000 artworks, including exclusives from the likes of the MoMA, The Met, Art Basel and many more. Plus, Art Store Streams offers a curated selection of 30 artworks delivered to you every month for free. Available across The Frame Pro, The Frame, Micro RGB TV, Neo QLED 8K, Neo QLED 4K and QLED TVs, Samsung Art Store makes it easy to transform your home into a personal gallery and experience art in new ways.
"Samsung Art TVs make it possible for anyone to live with art and be inspired by it every day," said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. "RM's continued ambassadorship reflects our shared belief that art becomes most meaningful when it's part of everyday life."
Through this collaboration, Samsung continues to expand how people experience both art and technology at home - building on its legacy as the world's leading TV brand for 19 consecutive years[4] and reaffirming its commitment to making culture more accessible through innovation.
To learn more, visit https://www.samsung.com.