02/05/2026 | Press release | Archived content
ST. LOUIS - As Valentine's Day approaches, the Federal Reserve Bank of St. Louis Fed has tips on how to show your Valentine love without breaking their heart or the bank.
With the price of chocolate, gold, silver and many other goods and services higher than in years past, money-saving strategies can alleviate the high cost of love, said Liz Senzee, St. Louis Fed Economy Museum education specialist. Cacao beans, the base of chocolate, have risen in price by 45% over the past two years, according to an upcoming FRED blog.
"For many people, their love language is giving a gift," Senzee said. "But a gift doesn't have to cost a lot; it just has to mean a lot."
Economists have even studied how people perceive the value of gifts. When someone receives a gift that they think is a lower value than what the giver actually paid for it, economists call that "deadweight loss," according to a lesson available for free at Federal Reserve Education.org.
"In my experience, the best gifts are ones given from the heart," Senzee said.
Here are her tips for Valentine's Day savings:
The Economy Museum is open Monday through Friday from 9 a.m. to 3 p.m. at One Federal Reserve Plaza.
Cell: (314) 591-3457