Prosus selects AWS to power AI-driven ecommerce innovation

New collaboration will accelerate AI transformation with cloud infrastructure investment and joint innovation

Prosus, a global technology company, today announced a comprehensive three-year agreement with Amazon Web Services (AWS) to scale AI applications across its technology ecosystems in Latin America, Europe and India. The agreement will enable Prosus portfolio companies to co-create next-generation AI solutions with AWS.

The Global Partnership Agreement will empower certain Prosus portfolio companies - including iFood, OLX, PayU, Despegar, eMag, and Just Eat Takeaway.com - to leverage AWS's advanced cloud infrastructure and AI capabilities to deliver hyper-personalised experiences to customers globally.

Transforming ecommerce with AI innovation

Prosus is standardising AI-driven innovation across its entire ecosystem, building on the success of iFood's groundbreaking Large Commerce Model (LCM). The LCM is an agentic AI system that enables hyper-personalised search and recommendation solutions for Brazil's leading delivery platform, which processes 180 million monthly orders per month. The system transforms the customer experience through long-term memory that learns from outcomes and understands consumer intent, improving with every interaction.

Igor Cardoso, Head of Prosus Ecosystem, said: "Our past collaboration with AWS has enabled iFood and other Prosus portfolio companies to scale proven AI innovations like the Large Commerce Model, reshaping how customers experience ecommerce. Now, we're deepening our partnership beyond commercial terms - AWS is committing engineering resources to co-develop products with us and provide portfolio-wide access and support to rapidly deploy use cases. Leveraging 10 years of shared innovation, this empowers us to accelerate growth across our global portfolio, unlocking an AI-first world for our 2 billion customers".

The agreement focuses on five strategic pillars designed to scale operational excellence across the Prosus ecosystem:

1. Leveraging cutting-edge Generative AI for product innovation, co-innovation and creations through AWS Programs
2. Standardizing best practices to ensure system reliability and minimize service disruptions
3. Implementing enterprise-grade security frameworks across all portfolio companies
4. Optimising cloud spending through FinOps
5. Creating unified technology templates for rapid deployment across all portfolio companies.

"Prosus demonstrates how commerce companies are leveraging AI to transform customer experiences," said Greg Pearson, Vice President, AWS Global Sales. "By combining AWS's AI and machine learning capabilities with Prosus's operational expertise across its portfolio, we're changing how customers experience and discover products."

Investing in an AI-first future

Prosus is building its own AI future and supercharging its ecosystems through strategic investment and rapid deployment of AI at scale. With 500M+ customers across its wholly-owned businesses, 10 trillion tokens of data, and 500M+ daily customer interactions, Prosus has the AI fuel to transform how consumers experience ecommerce. Through Toqan, Prosus' inhouse agent development platform, it has built one of the world's largest agentic workforces, with 30,000+ agents automating workflows across its operations. Combined with over 30 investments in AI-native ecommerce startups, Prosus is pioneering next generation artificial intelligence applications for ecommerce across Latin America, Europe, India, and beyond.

About Amazon Web Services

Amazon Web Services (AWS) is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratising technology for nearly two decades and making cloud computing and generative AI accessible to organisations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses, and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality. Learn more at aws.amazon.com and follow @AWSNewsroom.