Keller Williams Launches KW® Modular Community

Keller Williams Realty, LLC (KW), the world's largest real estate franchise, announces the launch of KW® Modular, an agent community designed to equip KW-affiliated real estate entrepreneurs with the education, resources, and industry relationships to pursue opportunities in the modular housing market.

"Modular housing gives agents another way to expand how they serve buyers, landowners, builders, and developers," said Scott Malouff, Community Leader, KW® Modular. "Our goal is to give KW-affiliated agents the knowledge, relationships, and resources they need to confidently participate in this emerging segment of residential real estate."

Launching at KW's Mega Agent Camp 2026 this week, KW® Modular provides affiliated agents with specialized training on modular housing transactions, land and development, financing, and builder relationships, while connecting agents with modular builders, developers, vendors, and other industry professionals.

KW® Modular is built around three core areas:

• Educate: Specialized training, market insights, transaction tools, and resources focused on modular housing, land, and development.
• Connect: Access to a national network of agents, modular builders, developers, vendors, and industry relationships.
• Certify: Advanced training and certification opportunities designed to help agents establish expertise and differentiate themselves in their local markets.

"Before launching KW® Modular, I spent nearly two years touring modular factories across four continents, and what I saw convinced me that factory-built homes can play an increasingly important role alongside site-built construction," said Malouff.

"With labor and affordability challenges putting pressure on construction, factory-built housing is creating new opportunities to bring greater efficiency, consistency, and predictability to the building process," said Malouff.

For affiliated agents, KW® Modular is designed to create additional opportunities to serve consumers who own land or are considering purchasing land, as well as builders and developers seeking knowledgeable real estate partners. KW® Modular is open to KW-affiliated agents across North America.

Malouff also serves as the founder and CEO of Malouff International Group, a KW-affiliated, San Antonio, Texas-based real estate team.

For more information on the KW® Modular community, visit https://thrive.kw.com/communities/kw-modular.

About Keller Williams

Austin, Texas-based Keller Williams Realty, LLC is the world's largest real estate franchise by agent count with a global network of offices and affiliated agents. The franchise is No. 1 in units and sales volume in the U.S.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.