Doritos® unveils F1® Head2Head™, a limited-time Formula 1® flavor showdown featuring Late Night® Loaded Taco and new Chimichurri Lime

Doritos^® is bringing the excitement of Formula 1^® racing to snack aisles with Doritos^® F1^® Head2Head™, a limited-time flavor showdown that invites fans to choose their favorite of two distinct Doritos^® flavors: Doritos^® Late Night^® Loaded Taco and Doritos^® Chimichurri Lime.

Inspired by the intensity, competition and rivalries that define Formula 1^® racing, Doritos^® F1^® Head2Head™ transforms snack selection into a fan-driven flavor battle. Fans can try both flavors and determine which one deserves a place on the podium.

Doritos^® F1^® Head2Head™ Fast Facts

• Product Name: Doritos^® F1^® Head2Head™
• Brand: Doritos^®
• Inspired By: Formula 1^® racing
• Launch Date: August 10, 2026
• Flavors: Doritos^® Late Night^® Loaded Taco and Doritos^® Chimichurri Lime
• Availability: Participating retailers nationwide while supplies last
• Package Sizes: 9 oz and 2.6 oz bags
• Suggested Retail Prices: $5.49 (9 oz) and $2.79 (2.6 oz)
• Packaging: Limited-time Formula 1^®-inspired packaging
• Consumer Experience: Fans can taste both flavors and choose their winner

Flavor Profiles

• Doritos^® Late Night^® Loaded Taco delivers a bold, savory taco-inspired flavor experience.
• NEW Doritos^® Chimichurri Lime combines spice and citrus notes for a bright, zesty flavor profile.

Together, the two flavors create a head-to-head competition that allows fans to experience two distinctly different Doritos^® flavors and choose their favorite.

"Doritos^® has always championed boldness, and Formula 1^® provides the perfect backdrop for a flavor competition that taps into fans' passion for rivalry and excitement," said Kavita Patel, Senior Director of Brand Marketing and Activation, PepsiCo Foods North America. "Doritos^® F1^® Head2Head™ brings together two standout flavors and invites fans to decide which one deserves a spot on the podium."

Doritos^® and Formula 1^®

Doritos^® F1^® Head2Head™ is part of PepsiCo's global partnership with Formula 1^® and supports the brand's global "Taste the Thrill" platform. The launch combines Formula 1^®-inspired competition, limited-time packaging and bold flavor innovation to bring the energy of race day to fans in a new way.

Whether fans are watching from the grandstands, gathering with friends or tuning in from home, Doritos^® F1^® Head2Head™ offers a limited-time way to engage with the excitement of Formula 1^® through two bold Doritos^® flavors.

Where to Buy Doritos^® F1^® Head2Head™

Doritos^® F1^® Head2Head™ will be available beginning August 10, 2026, at participating retailers nationwide in:

• 9 oz bags: MSRP $5.49
• 2.6 oz bags: MSRP $2.79

Available while supplies last.

For more information, visit Doritos.com and follow @Doritos on social media.

Frequently Asked Questions: Doritos^® F1^® Head2Head™

What is Doritos^® F1^® Head2Head™?

Doritos^® F1^® Head2Head™ is a limited-time Formula 1^®-inspired flavor competition featuring two Doritos^® flavors in one bag: Doritos^® Late Night^® Loaded Taco and NEW Doritos^® Chimichurri Lime. Fans are invited to try both flavors and choose their favorite.

When will Doritos^® F1^® Head2Head™ be available?

Doritos^® F1^® Head2Head™ will be available at participating retailers nationwide beginning August 10, 2026, while supplies last.

What flavors are included in Doritos^® F1^® Head2Head™?

The limited-time offering features:

• Doritos^® Late Night^® Loaded Taco, a savory taco-inspired flavor
• NEW Doritos^® Chimichurri Lime, a bright flavor combining spice and citrus-inspired notes

Where can consumers buy Doritos® F1^® Head2Head™?

Doritos^® F1^® Head2Head™ will be available at participating retailers nationwide across the United States while supplies last.

What sizes are available?

Doritos^® F1^® Head2Head™ will be available in:

• 9 oz bags
• 2.6 oz bags

What is the suggested retail price?

• 9 oz bag: $5.49
• 2.6 oz bag: $2.79

Pricing may vary by retailer.

How is Doritos^® F1^® Head2Head™ connected to Formula 1^®?

Doritos^® F1^® Head2Head™ is inspired by the competition, rivalry and excitement of Formula 1^® racing. The limited-time launch features race-inspired packaging and a head-to-head flavor competition that encourages fans to pick a winner.

Is Doritos^® F1^® Head2Head™ part of PepsiCo's Formula 1^® partnership?

Yes. Doritos^® F1^® Head2Head™ is part of PepsiCo's global partnership with Formula 1^® and reflects the brand's commitment to creating fan experiences inspired by the sport.

Is Doritos^® F1^® Head2Head™ available for a limited time?

Yes. Doritos^® F1^® Head2Head™ is a limited-time offering available only while supplies last.

How can fans learn more about Doritos^® F1^® Head2Head™?

Fans can follow @Doritos on social media for the latest updates and information.