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XTEL Srl

10/21/2026 | Press release | Distributed by Public on 10/22/2026 04:52

AI-powered range reviews: Lessons from Unilever

For CPG companies, AI-powered assortment planning is changing how teams run range reviews. In this on-demand webinar, Unilever and XTEL show how dynamic incrementality models, which measure what each SKU adds to category sales, help teams optimize portfolio mix, predict new item performance, identify space opportunities, and collaborate with retailers.

The session was held on October 15, 2026, as part of the Category Management Association (CMA) webinar series.

XTEL Srl published this content on October 21, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 22, 2026 at 10:52 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]

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