Shaping the future: College of Business Administration launches new Artificial Intelligence in Business Major

The College of Business Administration has announced a new Artificial Intelligence in Business (AIBU) major. Launching in fall 2026, this major will prepare the next generation of leaders with the technical proficiency and ethical framework necessary to navigate an AI-driven global economy.

"The Artificial Intelligence in Business major meets a growing need in industry," said Mark Barratt, chair and associate professor in the Department of Supply Chain and Systems Intelligence. "It will prepare professionals to enter the workforce with a deep understanding of AI and firsthand experience using these tools to create lasting value for companies." 

The AIBU major is designed to complement all existing majors in the College of Business Administration. Its flexible structure allows students to seamlessly declare it as an additional major, building in-demand future-ready skills and pairing AI expertise with core interests in existing business disciplines.

Students will gain hands-on experience using AI tools, including machine learning, GenAI and Agentic AI, while exploring their real-world applications in business. The major will provide the skills to drive human-AI collaboration and lead efficient and effective workflows. By examining insights and analytics, students will learn AI best practices while navigating and adhering to the complexities of ethical and responsible use.  

"It is not enough to use AI effectively," said Dr. Terence Ow, WIPFLI Fellow in AI. "More importantly, this major will prepare students to use AI tools ethically. Graduates will enter the industry ready to harness the power of AI in their workflows and decision-making processes while upholding ethical standards each step of the way." 

Students are encouraged to speak with advisers about the AIBU major and explore possible credit overlap with current major courses. For more information, students can reach out to Terence Ow and Mark Barratt.