Fouad Bou Mansour to Join Burson as CEO for Middle East, North Africa and Turkey

Dubai, 2 September 2025 - Burson, the global communications agency purpose-built to create value for clients through reputation, today announced that Fouad Bou Mansour will join the agency as Middle East, North Africa and Turkey (MENAT) CEO.

Bou Mansour joins Burson from the Saudi Tourism Authority, where he spent two years as Vice President Creative Studio. In this role, he partnered with the marketing and brand teams on the development and implementation of the 'Saudi Welcome to Arabia' brand across all touchpoints. His prior experience includes a seven-year tenure as Chief Operating Officer at Impact BBDO Group UAE, where he led operations for Impact BBDO, FleishmanHillard, and Impact Porter Novelli, managing a team of 115 professionals. Before becoming COO, he was Managing Director at Impact & Echo BBDO in Kuwait.

"Fouad brings a blend of deep regional knowledge, an integrated mindset, agency experience, and client-side experience and perspective," said Jon Hughes, CEO, EMEA, Burson. "He has a proven track record in delivering great work, developing talent, driving innovation and unlocking growth. I am thrilled to see him take up this critical role in the region and confident that under his leadership, Burson will build on its legacy and reputation for being great client partners and delivering outstanding work."

Bou Mansouris fluent in Arabic, French and English and holds a degree in Computer Science from the Lebanese American University in Beirut, Lebanon.

"It's a privilege to join this talented team and an agency with such a rich heritage and strong reputation for driving results," said Bou Mansour. "My previous experience as a client provides a unique perspective on the opportunities ahead. We will build upon Burson's incredible foundation by delivering the bold, integrated, and creative solutions that position our clients to lead on the local, regional, and global stage."