Walmart Inc.

11/13/2025 | Press release | Distributed by Public on 11/12/2025 09:06

Creators at the Core: Evolving the Walmart Creator Program Together

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Creators at the Core: Evolving the Walmart Creator Program Together

Nov. 12, 2025

3 min read

Business

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Key Insights

  • Walmart Creators are driving our fast-growing social commerce movement, helping shape new features like the tiered bonus structure, Walmart Creator Collabs, and enhanced storefronts.
  • Through Walmart Creator, we're building trust, community, and opportunity - online and in person. Join us at WalmartCreator.com.

Every day, social media creators share ideas, products and inspiration that help people live better - the same mission that drives Walmart. Walmart Creator is where those goals meet: empowering influential voices to help their social media followers discover new products and save money every day, while growing their own social business.

Since its launch in 2022, Walmart Creator has transformed from a pilot program for early adopters into a thriving community of entrepreneurs shaping the future of social commerce. Like the creators it enables, the program has moved at the speed of social - testing and adapting to meet the unique needs creators face.

When home decorator Kerry Johnston joined Walmart Creator in 2023, she saw more than a chance to share her favorite finds - she saw a platform that listened. "I see the growth, I see the potential, and I love that [Walmart Creator] is so open to feedback. The feedback that I've given has been received gracefully and I've seen change from it," said Johnston, who is now a top Walmart Creator.

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Building Community

Creators have become one of the most trusted points of sale1 for consumers, a reflection of the authentic connections they build every day. By making it easier to share and earn, Walmart Creator empowers them to focus on what they love most: creating relatable content and sharing their favorite products.

"Reach gets attention, but it's trust that drives action," said William White, Chief Marketing Officer, Walmart U.S. "That's why our best creators are the ones who've built loyal communities."

Earn More in One Place

Creator feedback and personalized support are cornerstones to Walmart Creator - leading to recent innovations that make it easier to build a social business.

  • A new tiered bonus program introduces a gamified, milestone-driven way to reward consistency and performance.
  • The recent launch of Walmart Creator Collabs connects creators and Marketplace sellers together to unlock more reach for brands and higher earnings for creators.
  • Advanced platform features include enhanced storefronts with shoppable posts, top picks, out-of-stock monitoring, and mobile linking.

Spark Inspiration & Building Community

Creators tell us that real-world experiences spark some of their best online creativity. When Walmart Creators meet in person - from New York pop-ups to Forbes Creator Upfronts in Los Angeles - ideas spark, collaborations form and inspiration flows. It's not just a place to network but discover the next "it" items and capture curated content their audiences will love.

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Join the Movement

At its core, Walmart Creator is built with creators, for creators, as a place where creativity, community and opportunity come together. Whether they're just beginning their social business, or turning their passion into a full-time career, we want to empower each voice to grow their business and bring Walmart's mission to life, helping people live better - one idea, one post, one connection at a time.

"As long as I can continue to grow and keep doing the things that I'm doing, I'm going to keep pushing to do more every year. I don't foresee that changing," said Johnston.

Want to join the movement? Learn more at WalmartCreator.com.

1 Source: Vogue Business

Walmart Creator FAQ

How do I apply to be a Walmart Creator?

Apply at WalmartCreator.com by filling out the short application form.

What is Walmart Creator?

Walmart Creator is an affiliate program that helps creators earn money by sharing and recommending Walmart products through their social channels.

How do Walmart Creators get paid?

Creators earn commission when someone buys a commissionable product through their Walmart Creator affiliate links.

Does Walmart Creator have a bonus program?

Yes. The platform offers a tiered bonus program that rewards creators for consistent posting and strong sales performance.

What is Walmart Creator Collabs?

Walmart Creator Collabs is a new feature that gives creators the opportunity to earn higher commissions on select Marketplace products through special brand partnerships all on the Walmart Creator platform.

What insights are available to Walmart Creators?

Creators have full visibility into their sales, categories, and items sold and commissions earned. This data helps creators optimize their content based on what's performing best.

What are the qualifications to become a Walmart Creator?

Anyone who creates content and shares it on social media can apply. Walmart looks for authentic creators who love sharing products with their online communities. Must be 18 or older and reside in the U.S. Walmart associates not eligible.

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Walmart Inc. published this content on November 13, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on November 12, 2025 at 15:06 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]