Waggener Edstrom Worldwide Inc.
04/13/2026 | Press release | Archived content
AI Search and GEO: Future or Fad
PRCA, April 2026
GEO is generating heat, but does it deserve it? We.'s Brian Keenan, EVP and Head of Data & AI, APAC, cuts through the hype with a measured take.
The highest risk position, he argues, is assuming without first-hand testing that AI search and GEO are passing fads. With billions of users already being served AI-generated answers, brands that wait risk letting algorithms decide their story for them.
(Photo courtesy of PRCA APAC)
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