U.S. Sales Release (gm maintains sales leadership q1)

GM maintains sales leadership in Q1

Apr 1, 2026

General Motors led the U.S. auto industry in sales for the first quarter, as momentum in March helped results partially recover from a slower January and February, when winter storms impacted the market.

GM sales in Q1 totaled 626,429 vehicles, a decline of 9.7% compared with the same period a year earlier. GM expects a similar decline for the industry as a whole. Year-over-year comparisons are significantly skewed by an exceptionally high selling rate in March of 2025, when industry-wide sales soared to a seasonally adjusted annual rate of more than 18 million units.

"We saw showroom traffic and sales steadily improve after January's storms and March was a much stronger month. We are well positioned for the future because of our operating discipline and the compelling value we offer, from affordable SUVs to premium vehicles and trucks." - Duncan Aldred, GM Senior Vice President and President of North America.

In Q1, GM grew its market share in full-size pickup trucks and continued to be the industry's #2 EV seller. GM delivers value across more price points than any automaker, including a portfolio of six Chevrolet and Buick vehicles with a starting at about $30,000 or less.

Other highlights:

• Best Q1 of retail share ever for GMC driven by sales of Canyon and Terrain
• Cadillac continues to lead the luxury EV market, with EV sales up 20%.
• Best Q1 for fleet sales since 2020

See below for more on GM first-quarter sales:

Deliveries

Sales Release