Galaxy XR Helps Reimagine Blood Donation Experience for Donors Worldwide

Samsung Electronics, together with global healthcare company Abbott, is bringing immersive extended reality (XR) experiences to blood donation sites, using Galaxy XR to make the process more comfortable and engaging for donors.

On June 2, Samsung and Abbott partnered with the Korean Red Cross to conduct Korea's first XR-powered blood donation campaign at Samsung Digital City in Suwon. During the campaign to recognize World Blood Donor Day, Samsung employees experienced immersive, relaxing content while donating blood, with Korean Red Cross personnel on-site throughout the event.

Following the XR-powered blood donation campaign in Korea, Samsung and Abbott are preparing to expand the program through upcoming activations at major global events in the United States and Malaysia. These efforts aim to bring the Galaxy XR donation experience to more donors, healthcare professionals, and blood bank stakeholders around the world.

▲ Samsung employees use Galaxy XR while donating blood during the campaign at Samsung Digital City.

Enhancing the Blood Donation Experience

After putting on Galaxy XR, donors enter a calming, Zen garden-inspired environment. Using only visual interactions - no controllers, no hand gestures - they plant virtual flower seeds simply by looking at them. Over three to five minutes, flowers and trees bloom around them as music created in collaboration with the Chicago Symphony Orchestra plays in the background.

"As the boundary between the physical and digital worlds continues to blur, blood donation no longer has to be a stressful experience," said James Park, EVP of the Global Mobile B2B Team at Samsung Electronics. "Through this initiative, we hope to demonstrate how Galaxy XR can extend beyond entertainment and productivity to create lasting social value."