Samsung Flips into Action for Sony Pictures’ Spider-Man™: Brand New Day

Beginning tomorrow, Samsung is inviting fans to step into the world of Spider-Man: Brand New Day through the launch of the Spidey Tracker, an interactive experience powered by Samsung Galaxy. Developed in the film by Ned Leeds, (the character played by Jacob Batalon) on a Samsung Galaxy device to track Spider-Man's whereabouts, the tracker is now being brought to life as a custom website for fans.

Designed to expand the narrative beyond the film, the experience bridges the world of Spider-Man: Brand New Day with real world campaign moments that include cast appearances and interviews, spotlighting live activations, content drops, hidden easter eggs, and fan-submitted sightings. Fans can join in on the interactive campaign, follow Spider-Man sightings and engage with the story in real time, while connecting to a shared community experience at SpideyTracker.com and on X @SpideyTracker. The Spidey Tracker is available in 35 countries worldwide.

Galaxy Technology in Action

Through integrated storytelling, moviegoers will see the portability of Galaxy Z Flip on full display in the hands of Spider-Man and the multitasking benefits of Galaxy Z Fold and Galaxy Watch as Ned Leeds tries to locate the elusive Spider-Man.

"Incorporating Galaxy technology into such a beloved Spider-Man storytelling world gives us a chance to showcase how even your friendly neighborhood hero relies only on Samsung Galaxy," said Keena Grigsby, Chief Marketing Officer and Vice President Mobile eXperience at Samsung Electronics America. "This is the perfect opportunity to double down on our belief that Galaxy devices are designed to help everyone stay connected - whether you're taking photos with friends, keeping up with loved ones, or saving New York."