NEW BALANCE X MIU MIU WITH COCO GAUFF | 2026 CAMPAIGN

New Balance and Miu Miu continue their collaboration with Coco Gauff, launching a new collection and campaign. The 11-times singles champion, ranked number two in the world, will be wearing the new collection during one of the major tennis tournaments.

Now all-white, Coco's New Balance X Miu Miu on-court wardrobe is designed to honor the timeless beauty of this quintessentially elegant game. Seen through Miu Miu's refined and contemporary lens, garments are crafted in technical stretch jersey, combining classic tennis dressing with high-performance functionality.

An accompanying campaign, photographed by Chaumont and Zaerpour, captures Coco's strength, movement and distinctive character through a dynamic, performance-driven sequence of imagery. Blending the intensity of tennis dynamism with style, the campaign highlights both her on-court presence and the collection's technical details, silhouettes, and refined workmanship.

Functional elements are softened by graceful lingerie-inspired finishes: delicately scalloped edging appears along necklines and seams. Clean, minimal silhouettes allow construction and tailoring to shape the garments, while darting ensures both structure and freedom of movement. The form of the collection is further emphasized by navy piping, echoing a sportswear-inspired sensibility. Pleated skirts feature discreet splits for movement and open backs ensure both delicacy and lightness. Coco's accompanying outerwear is developed in Silk Tec, a lightweight fabric that provides protection and structure while remaining breathable and flexible, in line with the collection's clean and performance-driven design. A new decò leather version of 530 SL tennis sneakers is grounded in technical precision, offset by asymmetrically colored woven laces that lend a sense of free-spirited, spontaneous flourish. Caps and headbands complete the ensemble. All garments in the New Balance X Miu Miu collection feature the joint logo in navy and red.

On June 23rd, to celebrate the new collaboration's launch, Miu Miu and New Balance are hosting an exclusive event at flagship store on New Bond Street in London, with special attendance of Coco Gauff.

The New Balance X Miu Miu with Coco Gauff collection will be available from June 23rd and for a limited period in selected Miu Miu stores worldwide and on miumiu.com.

About Miu Miu
Founded in 1993 Miu Miu is an expression of the unconventional and heartfelt point of view of Miuccia Prada. The designer's distinctive interpretation and decoding of the world today, her understanding of history, the arts and culture, and the depth of her knowledge and research is its driving force. A universe of exploration and innovation, the ever-evolving nature of Miu Miu reflects the radical and impulsive character of the woman behind it. Miu Miu's apparent lightness belies a passionate feminist stance: Miu
Miu celebrates and empowers women - celebrates and empowers humanity. Youthful in spirit, the Miu Miu community is plural: with its roots in notions of femininity, today Miu Miu is free from gender binaries, its unifying trait is its strength, intelligence and individuality. Over the past thirty years, Miu Miu has been pivotal in the redefinition of fashion's relationship with film, music, architecture, and art, supporting and conversing with multi-disciplinary creators and pioneering engaging new formats in a meaningful way. From the Women's Tales initiative, working with and facilitating female film directors, to affording artists the creative freedom to make work around the biannual Miu Miu fashion shows in Paris without limits, Miu Miu has formed partnerships with strong-minded talent from all over the world.
www.miumiu.com.

About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance's U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.